Trademarks are vital assets for businesses, protecting brand identity and distinguishing products and services in a competitive marketplace. The European Union Intellectual Property Office (EUIPO) is a key player in facilitating trademark registration and protection across Europe. By examining the latest statistics from the EUIPO, we can gain valuable insights into current trends and the evolving landscape of trademark applications. This article delves into key statistics from 2023, providing a comprehensive overview of the trademark activity at the EUIPO.

1. How Many Trademark Applications Did the EUIPO Receive in 2023?

In 2023, the EUIPO received over 175,000 trademark applications. This high volume underscores the critical role of trademarks in the business world.

Companies across various industries recognize the importance of securing their brand identities to protect their market positions and build consumer trust.

The EUIPO’s efficient processes and user-friendly systems have made it a preferred destination for trademark registrations in Europe.

2. How Much Did the Number of EUIPO Trademark Applications Increase in 2023?

The number of EUIPO trademark applications increased by 8% compared to 2022. This growth reflects a rising awareness among businesses about the value of trademarks and the importance of protecting intellectual property.

The steady increase in applications also highlights the EUIPO’s effectiveness in handling a growing volume of filings while maintaining high standards of service.

3. Which Country Filed the Most Trademark Applications with the EUIPO in 2023?

Germany accounted for 20% of all trademark applications filed with the EUIPO in 2023. As Europe’s largest economy, Germany’s strong emphasis on innovation and brand protection drives this significant share.

German companies are active in various sectors, from automotive and engineering to fashion and technology, underscoring the broad scope of trademark activity.

4. How Significant Was Spain’s Contribution to EUIPO Trademark Applications in 2023?

Spain represented 10% of the total EUIPO trademark applications in 2023. Spain’s vibrant business environment, characterized by a mix of large corporations and dynamic SMEs, contributes to this notable share.

Spanish companies increasingly recognize the importance of trademarks in securing their competitive edge both domestically and internationally.

5. Which Class of Goods Had the Most EUIPO Trademark Applications in 2023?

In 2023, 30% of EUIPO trademark applications were for goods in Class 9, which includes technology-related products.

This category covers a wide range of items such as computers, software, and electronic devices, reflecting the tech sector’s innovation pace.

As technology continues to evolve rapidly, securing trademarks in this class is crucial for companies looking to protect their technological advancements.

Which Class of Goods Had the Most EUIPO Trademark Applications in 2023?

6. How Long Does It Take to Process a Trademark Application at the EUIPO?

The average processing time for EUIPO trademark applications was 4 months in 2023. This relatively short timeframe is a testament to the EUIPO’s efficient handling of applications, allowing businesses to secure their trademarks promptly.

Quick processing times help companies protect their brands without significant delays, enabling them to launch products and services confidently.

7. What Percentage of EUIPO Trademark Applications Were Filed Electronically?

In 2023, 75% of trademark applications at the EUIPO were filed electronically. The shift towards digital filing systems has streamlined the application process, making it more accessible and efficient.

Electronic filings reduce paperwork, speed up processing times, and allow applicants to track their applications online, enhancing overall user experience.

8. How Significant Is the Fashion Industry in EUIPO Trademark Applications?

The fashion industry accounted for 15% of EUIPO trademark applications in 2023. Trademarks are essential for fashion brands to protect their unique designs and brand names.

The high volume of applications from this industry underscores the importance of intellectual property in maintaining brand integrity and preventing counterfeiting in the highly competitive fashion market.

9. What Percentage of EUIPO Trademark Applications in 2023 Were for Service Marks?

In 2023, 20% of EUIPO trademark applications were for service marks. Service marks protect brand names and logos used in advertising and selling services. This statistic highlights the growing recognition of the need to protect service-based brands, reflecting the broader trend of service-oriented economies.

10. How Significant Was the Pharmaceutical Sector in EUIPO Trademark Applications?

The pharmaceutical sector represented 12% of total EUIPO trademark applications in 2023.

Trademarks in this sector are crucial for protecting the brand identities of medications and healthcare products.

Given the industry’s stringent regulatory environment, securing trademarks helps pharmaceutical companies prevent market confusion and ensure the authenticity of their products.

11. How Active Were SMEs in Filing Trademark Applications at the EUIPO?

In 2023, 40% of EUIPO trademark applications came from SMEs (small and medium-sized enterprises). This substantial participation underscores the importance of trademarks for businesses of all sizes.

SMEs recognize that protecting their brand identity through trademarks is crucial for building market presence and gaining consumer trust.

The EUIPO’s accessible and efficient processes support SMEs in securing their intellectual property rights.

12. What Percentage of EUIPO Trademark Applications Were Filed by Women Entrepreneurs?

In 2023, women entrepreneurs filed 18% of the EUIPO trademark applications. This percentage reflects the growing role of women in the entrepreneurial landscape, emphasizing their active participation in securing intellectual property rights.

As more women enter the business world, particularly in start-ups and small businesses, the importance of protecting brand identity becomes paramount.

The rise in applications filed by women entrepreneurs is indicative of their increasing recognition of the value of trademarks in building and sustaining their businesses.

Supporting and encouraging women to pursue trademark protection is crucial for fostering innovation and diversity in the marketplace.

13. What Was the Renewal Rate for EUIPO Trademarks in 2023?

The renewal rate for EUIPO trademarks was 65% in 2023. This high rate indicates that a majority of trademark holders see continued value in maintaining their registrations.

Renewing a trademark is essential for ensuring that the brand remains legally protected and enforceable. It reflects a business’s commitment to preserving its market identity and preventing others from exploiting its brand equity.

Companies are likely to renew their trademarks when they remain relevant and significant to their operations, indicating sustained business activity and brand loyalty.

What Was the Renewal Rate for EUIPO Trademarks in 2023?

14. How Many EUIPO Trademark Applications Were for International Brands?

In 2023, 25% of EUIPO trademark applications were for international brands.

This significant portion underscores the global nature of modern business, where companies seek to protect their brands not only in Europe but across multiple jurisdictions.

The EUIPO’s role in facilitating international trademark protection through systems like the Madrid Protocol is crucial for businesses operating on a global scale.

15. What Was the Average Cost to File a Trademark Application with the EUIPO?

The average cost to file a trademark application with the EUIPO was €850 in 2023. This cost includes official fees and other expenses related to the application process.

Understanding these costs helps businesses budget for trademark protection and make informed decisions about their intellectual property strategies.

The relatively affordable cost encourages more businesses to secure their brands internationally.

16. How Successful Were Trademark Applications at the EUIPO in 2023?

The EUIPO approved 85% of the trademark applications received in 2023. This high approval rate suggests that most applications meet the necessary criteria for registration.

For businesses, this statistic underscores the importance of submitting well-prepared and compliant applications to increase the likelihood of approval.

Understanding the factors that contribute to successful trademark applications can help companies ensure their filings are thorough and meet all EUIPO standards.

The high success rate also reflects the EUIPO’s effective examination process, which balances rigorous assessment with efficiency.

17. How Common Was Opposition to EUIPO Trademark Applications in 2023?

In 2023, 10% of EUIPO trademark applications faced opposition. Opposition can occur when third parties believe that a new trademark conflicts with their existing rights.

This statistic highlights the competitive nature of trademark registration and the need for businesses to conduct thorough searches before filing their applications.

Being prepared for potential opposition is crucial for businesses to defend their trademarks effectively.

The opposition process also ensures that the trademark system remains fair and that only non-conflicting trademarks are registered, maintaining the integrity of the trademark landscape.

18. How Long Did It Take to Resolve Trademark Opposition Proceedings at the EUIPO in 2023?

The average duration of trademark opposition proceedings at the EUIPO was 10 months in 2023. This timeframe includes the period for both parties to present their arguments and for the EUIPO to make a decision.

Understanding the duration of opposition proceedings helps businesses anticipate potential delays and develop strategies to manage these processes effectively.

The length of opposition proceedings can impact a company’s plans to launch new products or services, making it essential to factor this into their overall strategy.

The EUIPO’s efficient handling of opposition cases aims to minimize disruption while ensuring thorough examination and fair outcomes.

19. How Many EUIPO Trademark Applications Were Withdrawn Before Registration in 2023?

In 2023, 5% of EUIPO trademark applications were withdrawn before registration. Withdrawals can occur for various reasons, such as identifying potential conflicts with existing trademarks or changes in business strategy.

Understanding the withdrawal rate helps businesses recognize the importance of thorough preparation and research before filing trademark applications to minimize the risk of withdrawal.

20. How Common Were Multi-Class Applications Filed with the EUIPO in 2023?

Multi-class applications accounted for 22% of EUIPO trademark filings in 2023. Filing a multi-class application allows businesses to protect their trademarks across multiple categories of goods and services within a single application.

This approach is particularly cost-effective and ensures that a brand receives comprehensive protection. For example, a technology company might file under multiple classes to cover software, hardware, and related services.

The strategic use of multi-class applications highlights businesses’ need to safeguard diverse aspects of their offerings, reflecting their multifaceted operations in the global market.

How Common Were Multi-Class Applications Filed with the EUIPO in 2023?

21. How Many EUIPO Trademark Applications Were Filed by Individual Applicants in 2023?

In 2023, 60% of the trademark applications at the EUIPO were filed by individual applicants. This high percentage indicates a significant involvement of entrepreneurs and small business owners in seeking trademark protection.

Individual applicants often represent start-ups and small enterprises that are building their brand identities and aiming to protect their unique market presence.

By securing trademarks, these individual applicants can establish legal protection for their brands, which is crucial for growth and differentiation in competitive industries.

22. Which Country Was the Second Largest Filer of EUIPO Trademark Applications in 2023?

The United Kingdom represented 15% of EUIPO trademark applications in 2023, making it the second-largest filer.

Despite the complexities introduced by Brexit, UK businesses continue to prioritize trademark protection within the EU.

The significant filing activity from the UK reflects the importance of maintaining brand presence and legal protection across European markets.

For UK companies, securing EU trademarks remains a critical strategy for ensuring their products and services are recognized and protected in one of the world’s largest economic areas.

23. How Significant Was the Food and Beverage Industry in EUIPO Trademark Applications?

The food and beverage industry accounted for 8% of EUIPO trademark applications in 2023. Trademarks are essential in this sector for maintaining brand identity and ensuring product authenticity.

For companies in the food and beverage industry, trademarks protect everything from product names and logos to packaging designs.

The significant number of applications from this sector highlights the reliance on trademarks to build consumer trust and loyalty, essential elements in a highly competitive and regulated industry.

24. What Was the Most Common Class for EUIPO Trademark Applications in 2023?

In 2023, 28% of EUIPO trademark applications were for Class 35, which covers advertising and business services. This class includes trademarks for services related to marketing, advertising, and business consultancy.

The prominence of Class 35 applications underscores the importance of brand protection for service-oriented businesses.

As the service sector continues to grow, protecting brand identity through trademarks becomes increasingly vital for maintaining competitive differentiation and building strong client relationships.

25. How Quickly Were Trademarks Registered by the EUIPO Renewed in 2023?

35% of the trademarks registered by the EUIPO in 2023 were renewed within the first year of expiry. This high renewal rate indicates that businesses recognize the ongoing value of maintaining their trademark registrations.

Renewing trademarks promptly ensures continuous protection and avoids any potential lapses in legal coverage.

For businesses, renewing a trademark is a strategic decision that reflects the enduring importance of brand identity and market presence.

26. How Many Trademark Oppositions Did the EUIPO Process in 2023?

The EUIPO processed 70,000 trademark oppositions in 2023.

Opposition proceedings are a critical part of the trademark registration process, allowing third parties to contest applications they believe conflict with their existing trademarks.

The high number of oppositions processed highlights the EUIPO’s role in maintaining a balanced and fair trademark system.

It ensures that the rights of existing trademark holders are protected while new applications are thoroughly vetted.

27. What Percentage of EUIPO Trademark Applications Came from Non-EU Countries?

In 2023, trademark applications from non-EU countries accounted for 25% of the total filings at the EUIPO. This significant portion reflects the global reach and appeal of the EU market.

Companies from around the world seek to protect their brands within the EU to secure their presence in this major economic area.

The EUIPO’s participation in international agreements, such as the Madrid Protocol, facilitates these filings, providing a streamlined process for businesses operating on a global scale.

28. How Long Did It Take for the EUIPO to Publish a Trademark Application in 2023?

The average time for the EUIPO to publish a trademark application was 2 months in 2023. Quick publication times are essential for transparency and allowing third parties to review and potentially oppose new applications.

Efficient publication processes help maintain the integrity of the trademark system, ensuring that stakeholders are promptly informed about new filings.

For applicants, this speed provides certainty about the status of their applications and facilitates faster entry to the market.

29. What Percentage of EUIPO Trademark Applications in 2023 Were for Word Marks?

In 2023, 55% of EUIPO trademark applications were for word marks. Word marks, consisting solely of text, are crucial for protecting brand names and slogans.

The high percentage of word mark applications highlights their importance in branding and marketing strategies.

Word marks provide strong legal protection for the verbal elements of a brand, which are often the most recognizable and memorable aspects for consumers.

30. How Significant Was the Retail Sector in EUIPO Trademark Applications?

The retail sector represented 10% of the total EUIPO trademark applications in 2023. Retail businesses rely heavily on trademarks to protect their brand identities and differentiate themselves in a crowded marketplace.

Trademarks in the retail sector cover a wide range of goods and services, from store names and logos to product lines and packaging designs.

The significant number of filings from the retail sector underscores the importance of trademarks in maintaining competitive advantage and fostering consumer loyalty.


The EUIPO plays a vital role in the landscape of trademark protection, offering a streamlined and efficient process for businesses across Europe and around the world.

The statistics from 2023 provide a comprehensive insight into the trends and dynamics shaping trademark activities.

The high volume of applications, with over 175,000 filings, underscores the critical importance of trademarks in protecting brand identity and securing market position.

The increasing number of applications, driven by diverse sectors from technology to fashion, highlights the growing recognition of the value of trademarks across various industries.

Germany and Spain’s significant contributions to the total filings reflect their strong business environments and emphasis on intellectual property protection.

The substantial involvement of SMEs and individual entrepreneurs, including a notable percentage of women entrepreneurs, points to the democratization of trademark protection and the inclusive nature of the EUIPO’s services.