The metaverse is quickly becoming more than a buzzword—it’s where people are working, playing, learning, and connecting. But with all the hype, there’s one big question most businesses, developers, and innovators are asking: how long are people actually staying in the metaverse?
1. Average session length in the metaverse is approximately 37 minutes
Thirty-seven minutes. That’s the average time users stay active during a single session in the metaverse. While it might not sound like much, that number is actually significant. Think about how long users spend on mobile apps or browsing websites—most people bounce within seconds or minutes.
Thirty-seven minutes means that users are getting pulled into something engaging. They’re sticking around long enough to explore, connect, or complete tasks.
If you’re building anything in the metaverse—an app, a game, a social hub—this 37-minute average should be your benchmark. You want your experience to be engaging enough to keep people active for that long or longer.
To do that, focus on flow. Create a seamless, rewarding experience that doesn’t frustrate users or make them want to leave. Avoid long loading screens, confusing menus, or poor interactions.
The goal is to get users immersed quickly and give them something worth staying for.
One powerful tactic: use onboarding moments that give users something instantly rewarding—like a fun tutorial, a cool virtual gift, or a clear goal. Keep the momentum going with micro-rewards and social interaction hooks.
Once you hit that 37-minute mark consistently, you’ll know you’re on the right track.
2. 65% of users spend less than 1 hour per session in the metaverse
The majority of users—65 percent—don’t stick around for more than an hour in a single visit. That’s a signal that while people are curious and willing to explore, they’re also not fully committing long-term, at least not yet.
Most users treat the metaverse like a drop-in space, not an all-day destination.
What does that mean for creators and businesses? You have to make every minute count. If people are only staying for an average of under an hour, your experience needs to deliver its core value quickly.
Whether it’s entertainment, education, or commerce, it has to hit fast.
Structure your experiences in short, engaging cycles. Think 10- to 15-minute chunks of value. That could be a mini-game, a short interactive story, a limited-time event, or a fast-paced group chat.
Avoid anything that requires a long time investment upfront—users might not be around long enough to get to the good part.
If you’re monetizing, lean into quick conversion moments. Offer microtransactions or fast access to exclusive content. And if you’re driving community, make it easy for people to jump into conversations or events without a big setup.
The shorter the time needed to enjoy something, the more likely users are to return.
3. 22% of users spend between 1–3 hours per session
A smaller but meaningful group—22 percent—are staying in the metaverse for longer chunks of time. One to three hours is no joke. That’s commitment. These are your power users, your superfans, the ones who are truly engaged. They’re not just visiting—they’re living in it for a while.
This group is worth focusing on, especially if you want to build long-term retention and community. These users are likely participating in social events, exploring complex worlds, or engaging in creative tools.
They’re also more likely to spend money and become ambassadors for your brand or platform.
So how do you keep them happy? Give them depth. Add layers to your experience—complexity, customization, and community. Let them build something. Let them host events. Let them lead groups or unlock achievements.
And most importantly, give them reasons to come back again and again.
You can also build features specifically for longer sessions, like lounges, multi-level quests, or longer-form content. And don’t forget about performance—these users are in it for hours, so make sure your platform runs smoothly over time.
Lag, crashes, or bugs are deal-breakers for long sessions.
4. Only 7% of users spend more than 3 hours in a single session
Only a small slice of the user base—just 7 percent—is staying beyond three hours at a time. These are the true deep divers.
They’re treating the metaverse like a serious destination. This could be for events, extended gaming, virtual jobs, or intense creative work.
While they’re a small group, they’re incredibly valuable. They often become community leaders, moderators, and key content creators. If you can build for them, you’ll be laying the foundation for long-term growth and loyalty.
To attract and retain these users, go all-in on features that support extended engagement. Think full-day virtual festivals, complex roleplaying systems, or creative sandboxes where people can build for hours.
Offer scheduled programming—like live shows or game tournaments—that gives them a reason to stay.
Another important piece: give them tools to shape the world. User-generated content, moderation rights, or social status systems turn long-term users into partners. When users feel ownership, they stick around even longer.
But also be careful not to overdesign for this 7 percent. Balance your content so it’s not overwhelming for shorter-session users. Use segmentation to tailor different experiences for different user behaviors.
5. Daily average time spent in the metaverse is around 42 minutes
Forty-two minutes a day—that’s the average total time people spend across all their metaverse sessions. It might be broken up into multiple visits, but that number shows how much attention the metaverse is commanding on a daily basis.
This is great news if you’re in this space. Forty-two minutes is a lot more than what people give most apps or websites. But it also means you’re competing with streaming, gaming, and social media.
Your experience has to stand out to win that daily time.
Focus on giving users a reason to return each day. Daily missions, rotating content, and surprise rewards are excellent ways to create habit loops. People should feel like they’re missing out if they don’t check in.
Also, study your analytics closely. When during the day are users most active? Morning, lunch break, late night? Build features that sync with those time slots.
For example, short social games for lunch breaks or immersive events at night.
And remember, consistency is key. Users won’t always spend 42 minutes every day, but if you can get them to show up frequently—even for short bursts—you’ll build stronger habits and long-term loyalty.
6. Weekly average time spent is about 4.5 hours
Over the course of a week, users spend about 4.5 hours in the metaverse. That might not sound like a lot at first, but put it in context—4.5 hours is more time than the average person spends reading books, working out, or shopping online.
This weekly average tells you something important: people are starting to build the metaverse into their lifestyle. They may not be in it every day for long stretches, but they are coming back regularly.
To leverage this, you need a content strategy that evolves weekly. Think of it like a TV show or a podcast. Give people something fresh every week. Whether it’s a new world to explore, a special event, or a new outfit drop, make the experience feel alive.
You can also use weekly time as a framework for achievement systems. Reward users who hit weekly goals—maybe for logging in multiple days, spending a certain amount of time, or completing tasks. These incentives keep people on track and make them feel accomplished.
Another tip: don’t overload users. Spread out your content. If you drop everything at once, users may burn through it in one session and not return for a while. But if you space things out, you keep them coming back steadily.
7. Power users (top 10%) average 11+ hours/week
The top 10 percent of metaverse users are spending over eleven hours a week in virtual worlds. That’s more than an hour and a half per day. These users are fully bought in—and if you’re smart, they’ll become your growth engine.
Power users are different. They don’t just consume; they engage, build, share, and influence others. They’re often the ones creating content, hosting events, moderating spaces, and forming communities. Treat them well, and they’ll bring in others.
Here’s how to nurture them: create advanced tools and features just for them. Give them access to early releases, exclusive items, or creator tools. Reward their loyalty and give them status—leaderboards, badges, VIP rooms. Recognize their efforts publicly.
More importantly, listen to them. Set up private channels or feedback groups where your power users can share their insights. These are the people spending the most time in your world—they know what’s working and what’s not.
You can also turn them into brand ambassadors. Offer referral programs, creator grants, or even revenue-sharing options. The more ownership they feel, the more time they’ll invest—and the more people they’ll bring in with them.
8. 56% of users access the metaverse 2–3 times per week
Most users aren’t visiting daily, but more than half are coming back two to three times each week. That’s a solid rhythm and shows that the metaverse is becoming a regular habit for many users—even if not a daily one yet.
As a creator, this tells you two things. First, your content doesn’t have to be updated daily—but it should be fresh every few days. Second, you need to give users a reason to return. It’s all about return triggers.
You can set up a schedule of events that gives people something to look forward to. For example, maybe Tuesday is game night, Friday is a virtual concert, and Sunday is a social meetup.
This kind of rhythm builds anticipation and turns casual users into regulars.
Also, use reminders wisely. Push notifications or email updates can nudge people back, especially when tied to rewards or events. But make sure they’re useful—not spammy.
People respond better when they feel like they’re being invited to something exciting, not marketed to.
Finally, track which days your users are most active and align your updates to those peaks. If most of your traffic lands on weekends, make sure your biggest content drops happen then.
9. 18% use the metaverse daily
A smaller group—about 18 percent—are logging into the metaverse every single day. These are your daily actives. They may not be spending long stretches inside, but they’re coming back frequently, which is a strong sign of habit and emotional connection.
Daily users are often more engaged, even if their sessions are shorter. They check in, chat, grab rewards, and participate in quick activities. And while they might not be your biggest spenders right away, they’re the ones most likely to convert over time.
So how do you cater to them? One word: consistency. Daily rewards, rotating content, and bite-sized experiences are key. You want to create a rhythm where logging in becomes part of their routine—just like checking social media.
A simple daily login bonus can go a long way. Even better, combine it with streak rewards: the longer they show up consecutively, the better the prize. This keeps the engagement loop going.
Also, think about how to structure your experience for daily use. If everything is too time-consuming, people won’t stick with it. But if you offer fast, fun, daily interactions—like a mini-game, poll, or social feed—they’ll keep coming back.
10. 33% of users drop off after first month of use
This is a wake-up call: a third of users stop using the metaverse after just one month. That means if you don’t hook them quickly, they’re gone.
User retention is your biggest challenge. It’s not just about getting people in the door—it’s about keeping them there. That first month is crucial. If someone’s first few experiences are confusing, boring, or buggy, they’re not likely to return.
The fix? Map out an incredible first 30 days. Create a journey that slowly unlocks new features, spaces, and rewards. Don’t throw everything at users on day one. Ease them in. Show them what’s possible and let their curiosity grow.
Use smart onboarding. Guide users through your world step by step. Show them where the fun is, how to meet others, and what makes your platform unique. And check in. Automated prompts or friendly NPCs can help users stay on track and feel supported.
Also, ask for feedback early. A simple survey or in-world prompt can show users that you care—and give you real insights into what needs fixing.
And above all, make the first experience magical. If you can create a “wow” moment within the first 10 minutes, you’ve got a much better chance of turning that new user into a regular one.
11. Retention after 90 days is roughly 14%
Three months in, only 14 percent of users are still active. That’s a steep drop. It tells you just how tough it is to build long-term loyalty in a new space like the metaverse.
But don’t let that number discourage you—use it to fuel your strategy. Long-term retention isn’t about flashy features. It’s about creating meaning, belonging, and routine.
After the first month, users are looking for more than novelty. They want depth. They want relationships. They want progress. If you haven’t built those things into your experience, users will move on.
Create systems that support long-term engagement: leveling up, reputation, achievements, community roles. Give users goals that take time to reach, and make the journey feel rewarding.
A weekly event might keep someone around for a month, but a long-term badge system could keep them engaged for years.
Also, give your users ownership. Let them build, host, share, and lead. The more invested they are in your world, the less likely they are to leave.
Don’t forget about re-engagement. Some users might leave for a while but be open to returning. Use emails, events, and surprise gifts to bring them back into the fold.
12. Users aged 13–24 spend 1.6x more time in the metaverse than those 25–40
Younger users are spending significantly more time in the metaverse than older ones—about 1.6 times as much.
That’s not surprising when you consider how comfortable Gen Z and younger millennials are with digital spaces. They’ve grown up with online games, social platforms, and virtual economies. The metaverse feels like a natural extension of their digital lives.
If your audience includes this age group, lean into their behavior patterns. They crave interaction, creativity, and personalization. Static experiences won’t hold their attention. Instead, give them tools to create, build, and collaborate.
Think avatars they can customize, spaces they can design, or live events they can co-host.
Gamification also works extremely well with this group. Leveling systems, challenges, social rewards—these are the things that keep them engaged. But it has to be authentic. They’ll see right through anything that feels too corporate or forced.
Now, if your core audience is older—say professionals or enterprise users—you’ll need a different approach. They may spend less time, but they’re more focused. Value clarity, utility, and a seamless experience. Long onboarding or chaotic interfaces will push them away fast.
The key takeaway? Know your age demographic and build for their habits. You can’t take a one-size-fits-all approach when different generations engage so differently with technology.
13. 72% of sessions last under 1 hour
Nearly three-quarters of all metaverse sessions are under 60 minutes. That tells us something critical: most users are looking for quick, digestible experiences—not marathon sessions.
This stat changes how you should think about design. If people are popping in for under an hour, you have to grab their attention fast.
Don’t expect them to wait through a long intro or wander around looking for what to do. Give them something meaningful the moment they arrive.
Design your environment like a quick hit of value. That could mean a short event, a game that wraps in 20 minutes, or a gallery they can explore in 10. If you deliver satisfaction in under an hour, users are more likely to come back and do it again.
Also, let users know what to expect. If something’s going to take 30 minutes, say so. Transparency builds trust and helps users manage their time. You can even use tags like “Quick visit,” “Social hangout,” or “Deep dive” to set expectations.
Finally, keep your loading times and navigation tight. A 60-minute session isn’t really 60 minutes if 10 of those are wasted trying to get started.
14. VR headset users average 10 minutes longer per session than desktop/mobile users
Users on VR headsets are sticking around 10 minutes longer than those on desktops or mobile devices. That extra time might not seem like a lot, but in user behavior terms, it’s a big deal. It shows that immersion drives engagement.
When someone puts on a headset, they’re making a commitment. They’re blocking out the outside world and stepping fully into yours. That deeper focus translates into longer sessions—and often, more emotional investment.
So, if you’re building for VR, lean into what makes it special. Use spatial sound, tactile interactions, and intuitive movement to create a sense of presence. Don’t just replicate a 2D experience in 3D—design for the body, not just the eyes.
If you’re not VR-first, consider hybrid features. Make it easy for users to switch between devices. Maybe they use mobile to check in quickly, but put on a headset for the full experience. Cross-platform compatibility can increase session time across the board.
And don’t forget about comfort. VR fatigue is real. Give users natural break points, comfortable navigation, and flexible movement options. The more pleasant the experience, the longer they’ll want to stay.
15. Metaverse gamers average 90 minutes/session
Gamers in the metaverse are averaging an impressive 90 minutes per session. That’s a lot of time spent in virtual worlds, and it speaks to how deeply engaging game-based experiences can be.
Gaming is one of the strongest anchors for metaverse platforms. It offers clear goals, instant feedback, and a sense of progression. Players get pulled into quests, team missions, competitive matches, or world-building—and they lose track of time in the best way.
If you’re building gamified elements into your experience, you’re on the right track. But you need to understand what makes game time so sticky. It’s not just fun—it’s structured fun. It has a rhythm, a purpose, and a reward.
Use that same framework. Even if your metaverse product isn’t a full-blown game, you can include challenges, unlockables, levels, or social competitions. These give users a reason to stay longer and keep coming back.
Also, make sure your systems are stable for long sessions. Games often run for hours, so performance is everything. Lag or bugs will frustrate users and cut sessions short. Test your infrastructure for extended use and optimize loading times.
And lastly, know your audience. Gamers tend to be more competitive and curious. Feed those instincts with leaderboards, Easter eggs, or hidden achievements that reward exploration.
16. Social hangouts average 35 minutes/session
Social spaces in the metaverse—virtual lounges, chat rooms, clubs—clock in at about 35 minutes per session. That’s close to the overall average but slightly lower than more structured experiences like games or events.
This makes sense. Social hangouts are casual. People drop in, talk for a bit, maybe explore together, then leave. There’s often no clear “goal” other than to connect. And that’s okay. In fact, these spaces are some of the most important in building long-term user engagement.
Your job here is to make people feel welcome and at ease. A good social hub should feel like a favorite café or bar—a place people enjoy returning to. That means good design, intuitive communication tools, and a sense of atmosphere.
You also want to seed activity. Empty spaces kill social energy. Use NPCs, scheduled meetups, or prompts to kickstart interaction. A little momentum goes a long way.
Privacy matters too. Offer options for public or private chats, and give users control over their environment. Customizable avatars, personal space designs, or background music can all make the space feel more like “home.”
The more comfortable people feel in your hangout, the more time they’ll spend—and the more likely they’ll invite friends.
17. Educational events average 25 minutes/session
Learning in the metaverse is still growing, but the current data shows educational events average about 25 minutes per session. That’s shorter than gaming or social hangouts, but it fits with how people consume digital learning today—short, focused, and to the point.
For educators and learning-focused platforms, this is your sweet spot. You’ve got about 25 minutes to capture attention, deliver knowledge, and make the experience worthwhile. Go too long, and you risk drop-off. Too short, and you may not create enough value.
Here’s how to make those 25 minutes count: focus on clarity and interactivity. Avoid lectures or long presentations. Instead, break information into bite-sized lessons with visuals, real-time quizzes, and interactive environments.
Let users manipulate objects, solve puzzles, or collaborate in groups. These actions make learning stick and keep people engaged longer. You can also build series-based learning. Rather than trying to teach everything in one go, spread content across multiple short sessions.
If your goal is long-term retention, think about certification paths or badges that reward users for attending multiple sessions. It keeps them motivated and adds purpose beyond a single event.
And finally, make it easy to join. Complicated access or glitchy interfaces will discourage learners fast. Keep the entry process clean, and focus on a seamless, immersive learning flow.
18. Virtual concerts average 55 minutes/session
When it comes to events, virtual concerts take the spotlight—averaging around 55 minutes per session. That’s nearly a full hour of sustained engagement, proving that live, shared entertainment experiences are powerful inside the metaverse.
Why do concerts work so well? First, they offer spectacle. Lights, sound, avatars dancing—it feels alive. Second, they’re social. Watching a performance alongside others, even virtually, brings emotional energy.
And third, they’re time-bound. People show up for the start and stay until the end, just like they would in real life.
If you’re building or hosting events like concerts, think about the full arc of the experience. Don’t just drop a performance into a space. Warm up the crowd with pre-show activities, DJs, giveaways, or social icebreakers.
Keep the energy up with visual effects, emotes, and shared interactions.
After the show, offer an afterparty space where people can chat or dance together. It’s a great way to extend session time and create community around the event.
Also, use FOMO wisely. Limited-time events encourage attendance. Add exclusive items or rewards that only attendees can get. This not only boosts participation—it builds buzz.
Done right, these events aren’t just one-offs. They become rituals that users look forward to—and reasons they return again and again.
19. Users spend 22% of their metaverse time socializing
Almost a quarter of all time in the metaverse is spent socializing. Whether it’s chatting with friends, making new connections, or attending group events, people are showing that connection is a major reason they keep coming back.
This stat is a reminder: no matter how advanced your features are, people come for the tech but stay for the people. You need to build tools that make socializing easy and enjoyable.
Start with communication. Voice chat, text, emotes—make sure users can talk and express themselves naturally. Bad audio or clunky UI will shut conversations down fast. Include private and public options so users can choose their vibe.
Then, create environments that support interaction. Places that feel too empty or too busy can kill the mood. Aim for spaces that feel like cozy neighborhoods, busy cafes, or lively event halls—each with different energy levels to match different personalities.
Consider icebreakers or daily conversation prompts for new users. And make it easy for friends to meet up across your world. A good “join friend” feature or party system goes a long way.
And finally, remember that social isn’t a feature—it’s a foundation. If users feel like they belong, they’ll come back, stay longer, and bring others with them.
20. 31% of time is spent in gaming experiences
Nearly a third of all time in the metaverse is spent on gaming. That’s a huge chunk, and it tells us clearly that games aren’t just one part of the metaverse—they’re the heartbeat of it.
Why are games such a dominant force? They’re interactive, reward-based, and give users clear goals. Games are where users feel in control. They know what to do and how to succeed. And that sense of progression is incredibly addictive.
If your platform or brand isn’t game-focused, that’s okay—you can still borrow gaming mechanics to boost engagement. Think about challenges, time-based rewards, experience points, or unlockable content.
These gamified elements keep users active and make your space more compelling.
Also, support creators who want to build games within your platform. UGC (user-generated content) is a huge driver of engagement. Offer templates, assets, and coding tools to empower your community to build fun experiences.
Don’t overlook social gaming, either. Mini-games that allow two or more friends to play together—even simple ones—can dramatically increase session time and deepen user loyalty.
Gaming isn’t just about fun. It’s about stickiness, repeat usage, and habit formation. It’s the engine that keeps many metaverse platforms running.
21. 13% of metaverse users only enter once a month or less
About 13 percent of users are barely active—logging in once a month or even less. This group is the hardest to activate, but they represent a big opportunity. They’ve shown some interest. The goal now is to re-capture their attention.
You’re not going to win them over with daily challenges or frequent events. Instead, focus on standout moments. Think special events, seasonal updates, or big product launches. These occasional users are more likely to return when something feels fresh or new.
Use re-engagement campaigns like emails, push notifications, or limited-time invites. Highlight what they’ve missed, what’s new, and what’s waiting for them if they return.
Add a special reward just for coming back—like a new avatar item or in-game currency.
Also, simplify the re-entry process. If they’ve been gone a while, they may feel overwhelmed. Use a re-intro guide or a “what’s new” popup to ease them back in.
And if they still don’t return? That’s okay. Track behavior and segment these users. You can learn from why they left—and improve your experience for future users.
22. 8% log in for less than 5 minutes per session
A small but important group—8 percent—log into the metaverse and stay less than five minutes. These are often first-time users, curious explorers, or people testing the waters.
And let’s be honest—if someone leaves in under five minutes, something went wrong. Maybe it was confusing. Maybe it was boring. Maybe it didn’t load.
You only get one shot at a first impression. That means your opening experience has to be rock-solid. The first 60 seconds matter more than anything. What users see, hear, and feel right away determines if they stick around.
Keep it simple. Skip long tutorials or unnecessary setup. Use guided walk-throughs, visual cues, and interactive onboarding. Let users do something right away—move, talk, dress up, explore. Action beats explanation every time.
Also, eliminate friction. No one wants to deal with a slow download, account creation headache, or complicated UI. Make it fast, fun, and friendly.
And once they’re in, give them a taste of what’s possible. Highlight a live event, show an active friend list, or guide them to a featured space. Don’t let them wander aimlessly.
Turning those 5-minute visits into 30-minute sessions starts with one question: “What’s the first thing they’ll love?”
23. 45% of time spent is in persistent virtual worlds (vs. one-off events)
Almost half of all user time in the metaverse happens in persistent virtual worlds—not just one-time events. That means users are choosing to invest in spaces that evolve, grow, and stay available around the clock. These aren’t quick pop-ins—they’re digital “homes.”
Persistent worlds give users something many crave: continuity. When people log back in and see familiar surroundings, progress they’ve made, or ongoing storylines, they feel rooted. This is what builds long-term engagement and emotional connection.
If you’re developing a metaverse experience, consider how you can create a sense of permanence. It doesn’t mean you need a massive, always-online world—but you do need some continuity.
That could be user-built spaces that save, personal inventories, social groups, or even NPCs that “remember” your previous interactions.
Let users shape their environment. When someone feels they’ve built or customized something in a world, they’ll come back to protect and grow it. Persistence also creates community. It lets users find others who are part of the same space over time.
But it’s not just about being always open—it’s about always feeling alive. Use real-time updates, evolving storylines, and user events to make your world feel active, even when no one is around.
The longer your space sticks around and evolves, the longer your users will too.
24. Over 50% of first-time users leave within 10 minutes
This is a painful but important stat—more than half of first-time users don’t make it past 10 minutes. That means your welcome experience is make-or-break. And for many platforms, it’s breaking.
New users don’t come in with context. They don’t know the rules, the community, or what makes your world special. If you leave them wandering, guessing, or frustrated, they’ll bounce fast—and probably never return.
So what can you do? First, cut the friction. No long sign-ups. No complex settings. Let them drop in fast and start exploring. Then, guide them. Use onboarding that feels like part of the world—not a tutorial screen.
Think of it like a tour with friendly characters, instant goals, or a small task to complete.
Also, give them something that feels good right away. A cool avatar item, a friend invite, or a spotlighted activity can all create a positive emotional hook.
Finally, test and test again. Watch new users enter your world. Where do they pause? Where do they quit? Use that data to improve the first few minutes until you see more users crossing the 10-minute threshold.
That first impression isn’t just important—it’s everything.
25. Average number of sessions per user per week is 3.2
Users are logging into the metaverse just over three times a week, on average. That’s a healthy engagement pattern. It shows that people are returning regularly, but also that there’s room to grow.
Think of this like gym attendance. People go a few times per week, but it’s not a daily ritual yet. Your job is to give them a reason to visit more often.
That means variety. If every visit feels the same, three times a week is plenty. But if there’s always something new to check out—a live event, a challenge, a social gathering—users will come back more often.
Daily streaks or login bonuses can boost frequency, but they’re not enough on their own. You need real value. Show users what’s new since their last visit. Let them feel like the world has kept going while they were gone—and that they’re missing out if they don’t check in.
Push notifications can help, but use them wisely. Make them feel like invitations, not ads.
Your goal: move from “occasional curiosity” to “weekly ritual” to “daily habit.” The 3.2 stat is your starting line.
26. Weekend usage is 34% higher than weekday usage
People spend much more time in the metaverse on weekends—about 34 percent more. This tells you exactly when users are most ready to engage deeply.
Weekends are your prime time. That’s when users are relaxed, curious, and open to longer sessions. So use this time wisely. Launch your best events, content updates, and community activities on Fridays and weekends.
It’s also the perfect window for onboarding. If someone joins for the first time on a weekend and gets a great experience, they’re much more likely to return during the week.
Plan your content calendar around this usage spike. Announce big changes on Friday to generate weekend buzz. Schedule live shows or collaborative builds during Saturday prime time.
Also, make sure your servers and support are ready. If you’re going to have usage spikes, you need performance to match. Nothing kills momentum like a crash during your biggest moment.
And think socially. Weekends are when groups hang out. Encourage shared experiences, co-op missions, and multiplayer zones to make the most of the surge.
27. Evening (6–10pm) is peak usage time, with 44% of sessions occurring then
Most metaverse activity happens in the evening, between 6pm and 10pm. Nearly half of all sessions are happening during this window. That’s your golden hour.
People are done with work or school. They’re in leisure mode. And they’re looking for something engaging and fun. That’s when your metaverse needs to shine.
Schedule live events and content drops right before or during this window. Use countdowns and teasers during the day to build anticipation. Make it feel like the place to be at night.
Also, match the energy. Nighttime content can be more social, musical, or adventurous. Think concerts, parties, or co-op games. Don’t waste this window with maintenance or slow-paced activities.
And if your audience is global, consider time zones. Try staggered events to hit multiple regions in their evening prime. Or run the same event twice in one day.
Peak time is when attention is high. Use it to show off the best of what your metaverse offers.
28. Gen Z users average 6.2 hours/week, compared to 3.8 hours/week for Millennials
Gen Z is far more active in the metaverse—spending over six hours a week, compared to just under four for Millennials. That gap says a lot about digital habits and expectations.
Gen Z isn’t just visiting virtual spaces—they’re building their identity inside them. They’re comfortable forming relationships, expressing creativity, and making money in virtual economies. This generation sees the metaverse as real as anything else.
If Gen Z is your target, lean into their language. Give them tools for self-expression—avatars, rooms, items, emotes. They want to customize everything. They also want fast content cycles. Weekly updates, constant motion, nothing stale.
Millennials, on the other hand, may value utility and professionalism. They might be more drawn to productivity, networking, or immersive education. Design experiences that align with their goals and life stage.
Your product doesn’t have to appeal to everyone. But it does need to understand its audience. Gen Z and Millennials use the metaverse differently. Your success depends on which path you want to follow—and how clearly you walk it.
29. Business/enterprise metaverse users average 20 minutes/session
Business users are spending around 20 minutes per session. That’s shorter than gaming or social use, but for meetings or collaboration, it’s just right.
In these sessions, users want clear goals, smooth communication, and zero distractions. They’re not here for exploration—they’re here to get something done.
If you’re building for enterprise, prioritize stability, speed, and integration. Give teams the tools they need to collaborate, share files, whiteboard ideas, or present in 3D. Avoid clutter and keep interfaces professional.
Also, allow for quick entry. Business users don’t want to spend 10 minutes customizing avatars or loading into large spaces. Let them jump straight into a meeting with one click.
Track productivity features and offer analytics. What gets measured gets improved—and businesses love insights.
If you can make 20-minute sessions feel like 60 minutes of productivity, you’ll win with this segment.
30. 48% of users say they “lose track of time” while in the metaverse
This is the magic metric. Almost half of users say they lose track of time while immersed in the metaverse. That’s not just engagement—it’s flow.
Flow is when users are fully absorbed, when the experience becomes so natural and rewarding that they forget the outside world. That’s what every digital experience dreams of creating.
If you’re reaching that level, protect it. Don’t interrupt users with clunky menus, popups, or unnecessary pauses. Let them stay in the moment.
Use immersive design—good soundscapes, intuitive controls, meaningful feedback. And keep your world responsive. Lag or bugs will snap users out of flow fast.
Also, track which activities produce this “lost in time” effect. Double down on those. Maybe it’s a music show, a build tool, or a group game. Whatever it is, expand it, evolve it, and promote it.
Flow is where loyalty begins. It’s where memories are made. It’s where the metaverse becomes more than tech—it becomes a place people want to live in.
wrapping it up
Understanding how long people stay in the metaverse isn’t just about numbers—it’s about behavior, emotion, and intention. Every minute a user spends is a vote of confidence in your experience. The key is to give them something worth voting for.
