If you’re considering starting your own sunglasses line, it is essential to understand the process. The steps outlined in this article can help guarantee your business venture a success.
First, identify your target market. This will give you insight into which sunglass designs to produce and enable you to craft USPs (unique selling propositions) for each pair of sunglasses.
Identifying the Uniqueness
Designer sunglasses market is highly competitive, with numerous companies competing for market share. As a result, it is essential to identify a brand’s unique attributes before making a purchasing decision.
It is also essential to consider trends in sales. Trends can shift over time, and some brands may not remain as popular as others. The best way to determine which brands are becoming increasingly popular is by checking the number of searches for particular sunglasses models on Google and Bing.
Another factor to consider is whether the brand has earned a reputation for selling quality sunglasses. You can usually determine this by visiting their website and reading some customer reviews. If there are many positive remarks, then you can be certain that this seller is trustworthy.
When purchasing sunglasses, check the retail box for authenticity. It should bear the company’s name and logo as well as details about the manufacturer such as a barcode or serial number that match what is on the accompanying brochure for that product. Furthermore, measurements like model, color, lens size and frame size should also be imprinted on the arms of the sunglasses.
When purchasing sunglasses, the price tag should also be taken into consideration. Genuine pairs typically cost more than fakes due to manufacturers investing in their brand and refusing to sell them at an uncompetitive price.
It is wise to check out a seller’s social media accounts and review sites to see how other people have rated their products. This is an excellent way to gain more insight into a brand’s quality and customer service standards.
Identifying the Target Market
When entering the designer sunglasses market, you must ensure your product meets your target audience’s needs. This includes making sure the sunglasses are made with top-quality materials and fit comfortably on customers’ faces. Additionally, identify who your target market is and what drives them to purchase sunglasses.
Identification of your target market will enable you to select the appropriate types of sunglasses to sell and boost sales. This includes determining whether customers prefer polarized or non-polarized lenses, then choosing colors and styles that appeal to them.
In addition to identifying your target market, research the current sunglasses trends. Doing this will enable you to select designs that are likely to be popular during the upcoming fashion season.
Another way to determine what sunglasses are in demand is through competitor research. This will enable you to see which eCommerce websites like Amazon and sellers are currently selling the top sunglasses, giving valuable insight into how your business can compete against other online sunglasses businesses.
Additionally, you should conduct your own research into the cost of manufacturing sunglasses to guarantee they are affordable for customers. Doing this will enable you to sell your products at a competitive price and boost sales.
Once you have collected all this information, you can start planning for the manufacturing of your sunglasses. You must calculate how much material is necessary, the production runs, mold creation for each unique style and more; this will enable you to create a budget for your initial offering of sunglasses.
Finally, you must decide the distribution channel that best fits your brand. You have two options: open an independent retail store or partner with an established online retailer. Whichever route you take, make sure that you have enough funding to cover manufacturing costs and other associated expenses associated with launching your sunglasses business venture.
Identifying the Unique Features
Designer sunglasses are an excellent way to express yourself. They come in a range of styles, such as cat-eyes and aviators, or you can go retro with more classic lenses. Not only that, but these glasses also protect your eyes from UV rays.
Designer sunglasses sales have been steadily rising due to a variety of factors. These include digital advertising and celebrity endorsements. Furthermore, an increase in mid-income consumers has further fuelled demand for eyewear products.
Many of the biggest fashion brands have their own sunglasses lines. Typically, these are manufactured and distributed under license from an eyewear company that specializes in producing and distributing high-quality fashion products. These companies possess extensive knowledge and expertise within this industry, often working closely with renowned designers to create a brand their customers will enjoy.
These products tend to be priced at a premium and not accessible to the general public. However, if you’re willing to spend some extra cash and want your sunglasses to stand out from the rest, you can take advantage of modern technology in this industry and create an eye-catching pair that will turn heads wherever they go.
One popular method to customize sunglasses to fit your face is through 3D photos of your face. This technology is becoming increasingly commonplace in the sunglasses industry, with many manufacturers now providing a 3D try-on option on their websites.
By doing this, you can save money on shipping fees. Furthermore, there is a vast selection of styles and colors to choose from to suit any preference.
In addition to classic designs, many modern sunglasses now offer a wider selection of shapes and colors. Geometric-shaped and oversized frames have become increasingly popular in recent years.
Another trend gaining traction in the sunglasses market is the use of unique printing textures and patterns. This can be accomplished using various materials such as metal and resin.
One major factor driving designer sunglasses sales is an increasing number of independent brands. Examples include Gentle Monster in South Korea, Cubitts in the UK and Capote from Spain – which offers Ibiza-inspired eyewear inspired by Capote sunglasses. These upstarts are finding success in an extremely competitive marketplace by providing consumers with fresh alternatives to well-established big name manufacturers.
Identifying the Unique Design
When purchasing designer sunglasses, the design of the frame and lens is one of the most crucial factors that determines authenticity. It should always be your top priority when shopping for a pair.
Designer sunglasses typically feature high-quality materials. They may be made of acetate or plastic and should have a medium weight; if they appear too lightweight, that indicates poor craftsmanship and an increased likelihood of breakage.
Genuine designer sunglasses will have branding on both the outside and inside of the frame, such as a monogram or logo that has been engraved or inlaid into the frame. In some cases, brands may even place their own logo on the side of the lenses for extra authentication.
If you’re uncertain about the design of a pair of sunglasses, take them to an optical shop or department store. There, sales staff can explain the features and determine whether they are genuine or counterfeit.
One way to be certain you’re getting genuine designer sunglasses is by inspecting the packaging. It should include the name and logo of the manufacturer as well as a barcode or serial code – this information should match what is listed on the seller’s website.
Packaging should be sturdy and include a protective lining inside that shields the glasses from scratches or other damage. Additionally, the box must come with an authenticity certificate, with label details showing which brand and country made the sunglasses.
In addition to the box, sunglasses should come with an accompanying brochure with a picture of the sunglasses and their associated color and model codes. These codes will be determined by the manufacturer and should match what is seen online.
If you’re not sure of the authenticity of a pair of designer sunglasses, you can always test your luck by scratching away at the logo on the edge of the lenses to see if it comes off easily. This is an effective way to distinguish fake sunglasses from genuine ones with just your fingernails!
Steps you need to take in order to patent designer sunglasses.
These are the steps you need to take in order to patent designer sunglasses.
- Filing a Provisional Patent Application (PPA). A PPA allows you to set an early filing date for your invention. You have 12 months to file a Non-Provisional Patent Application.
- Filing a Non-Provisional patent Application – This is your actual patent application which will be reviewed by USPTO. You will need to describe the design in detail, and include sketches or drawings of the sunglasses.
- Wait for Examination – Once you have filed the non-provisional application for a patent, you must wait for the USPTO’s examination of your application. This can take many months or years, depending on how many patent applications are backlogged.
- You will be granted a patent if your USPTO application is approved. The patent gives you the exclusive right to manufacture and sell sunglasses using the same design for a specified period of time. This is usually 20 years after the date of the non-provisional application.
Noting that patenting a design is a complex process, it is important that you seek the guidance of a patent attorney to help you navigate the process and ensure your application meets all requirements.
Examples of patents.
Sunglasses are a very popular accessory that protects the eyes from the harmful UV rays and the glare of the sun. There have been many patents filed over the years for sunglasses, just like any other popular item. Here are some notable patents for sunglasses:
- Polarized Lenses – Edwin H. Land was the founder of Polaroid Corporation. He invented polarized lenses around the 1920s. These lenses were created to reduce glare, and were primarily used by boaters and fishermen. In 1936, the patent for a polarized lens was granted.
- Wrap-Around Sunglasses: In 1978 John McAllister filed patent for wrap-around sunglasses that fit snugly around the head and provide greater protection from the sunlight. This design was inspired from ski goggles, and it has become a very popular type of sunglasses.
- Photochromic Lenses: Photochromic lenses (also known as transition lenses) were created in the 1960s by William H. Armistead, Stanley Donald Stookey, and Stanley Donald Stookey. These lenses darken when exposed to UV light. They provide both vision correction and sun protection. In 1972, the patent for photochromic lenses was granted.
- Oakley’s Design Patents- Oakley has filed many design patents for its distinctive sunglasses styles over the years, including the Oakley Frogskins, Oakley Juliet, and Oakley Frogskins. These patents protect the original designs of the lenses and frames from being copied by other companies.
Sunglasses patents have been a key part of the evolution and development of sunglasses over the years. They have helped to improve their safety, functionality, and style.