The metaverse has rapidly moved from being a futuristic concept to a new arena where brands can deeply engage with their audiences. As more companies launch immersive experiences, understanding the impact of these campaigns becomes critical. We’ve compiled 30 of the most important stats to help you measure engagement and return on investment (ROI) when marketing in virtual worlds. Each stat below is explained with insights and tactics you can apply right now.
1. 70% of brands that entered the metaverse reported increased audience engagement
When seven out of ten brands say they’ve seen more engagement after entering the metaverse, it’s clear something is working. The reason is simple: the metaverse creates spaces that feel alive.
It’s not a static ad on a screen. It’s a place where people can walk, talk, explore, and interact with your brand in real time.
If you’re planning a campaign, think about how to give users something they can do, not just something to look at. Maybe it’s a virtual store they can walk through. Or a product demo that feels like a game. The more interactive it is, the better.
Also, keep the experience open and easy. Complicated onboarding kills engagement. People should be able to hop in within seconds. Partner with platforms like Roblox, Decentraland, or Meta Horizon Worlds to reduce friction.
Start small. Run a limited-time campaign. Measure how long people stay. Track what they click. Use these insights to build better experiences next time.
2. Metaverse brand campaigns see up to 60% higher interaction rates compared to traditional digital campaigns
People in the metaverse aren’t just scrolling past your content. They’re actually engaging with it. A 60% bump in interaction rates is huge. That’s because in virtual worlds, users are choosing to be there. They’re not distracted. They’re open to experiences.
To boost interaction, design your campaign like a story. Instead of telling users about your brand, show them how it fits into their world. Let them try on digital clothes. Drive a branded car. Take a class in a branded virtual space.
Don’t forget timing. Interaction rates spike when your campaign lines up with major events or launches. Plan to sync your metaverse activations with your broader marketing calendar.
Use data wisely. Track everything: user movement, clicks, choices. This helps you improve every aspect of the campaign and double down on what works.
3. Brands in the metaverse report an average ROI increase of 25%
An extra 25% in ROI is a big deal for any campaign. In the metaverse, this increase often comes from reduced ad fatigue and deeper user attention. People don’t just see your ad. They live with it for a while.
To make the most of this, structure your campaign with clear goals. Know exactly what return you’re expecting—whether it’s sales, signups, or just awareness. Then use metaverse tools to guide users toward that outcome.
Think about offering virtual goods with real-world tie-ins. Maybe someone gets a digital sneaker they can redeem for a discount on your real shoes. That’s how you move engagement toward revenue.
You can also stretch your budget further. Metaverse platforms let you create reusable assets. A 3D store or avatar skin can live long after the campaign ends.
4. Virtual events in the metaverse generate 10x more engagement than standard online webinars
Standard webinars often struggle to keep people’s attention. But when you bring an event into the metaverse, everything changes. You can host panels, concerts, and product launches where users actually feel like they’re in the room.
That 10x engagement stat proves that format matters. People want experiences, not just screens. Instead of hosting your next brand event on Zoom, try a virtual stadium or gallery.
Offer more than just a talk. Include live Q&A, gamified interactions, and post-event networking in virtual lounges. These small details keep people engaged longer.
And here’s a bonus tip: let users personalize their avatars. Giving people control over how they show up in your space makes them feel more invested. It turns a passive viewer into an active participant.
5. 45% of Gen Z consumers say they are more likely to engage with a brand in the metaverse
If nearly half of Gen Z is more interested in your brand just because it shows up in the metaverse, then the message is clear: you need to be there.
This generation lives online. They’re used to avatars, virtual spaces, and digital-only experiences. The metaverse is where they hang out, shop, and express themselves.
To connect with Gen Z, make your experiences fresh and authentic. Don’t just slap a logo on a virtual wall. Give them something they’d actually want to explore or share.
User-generated content works especially well. Let Gen Z customize your products in virtual showrooms, remix brand assets, or even co-create limited edition NFTs. When they have ownership, engagement shoots up.
Also, think about partnerships. Collaborating with influencers in virtual worlds can get your brand in front of Gen Z audiences faster than any ad spend.
6. Metaverse campaigns see a 30% lift in brand recall versus 2D digital campaigns
It’s one thing for someone to see your brand. It’s another for them to remember it a week later. The metaverse boosts brand recall by 30% because experiences stick better than visuals.
Immersive environments tap into multiple senses. Users move through spaces, solve challenges, hear sounds, and talk to others. All of this deepens the memory.
Want your campaign to stick? Build around emotion. Think nostalgia, excitement, humor, or even surprise. A pop-up roller rink with your brand name? That’s memorable.
Also, avoid information overload. Keep your message simple and consistent. Reinforce it through objects, voiceovers, and NPCs (non-playable characters) that guide users.
Post-experience follow-ups help too. Give users a reason to come back or share. A personalized message or digital reward keeps your brand top of mind.
7. 68% of marketers who ran metaverse activations reported increased customer loyalty
The metaverse isn’t just about grabbing attention. It’s about building deeper relationships. And when nearly 7 in 10 marketers say it improved customer loyalty, that’s a sign it’s working.
Loyalty grows when users feel valued. Metaverse campaigns allow for ongoing interaction. People can check in, explore new content, and join events over time.
To boost loyalty, give users reasons to return. Maybe there’s a rotating collection of virtual products. Or weekly missions with rewards. Think of your space as a living world that evolves.
Also, use personalization. Tailor the experience based on user behavior. Recommend items they liked before. Send special offers inside the metaverse.
Consider loyalty programs that live in the virtual world. Points, badges, and exclusive areas work well. But don’t overcomplicate it—keep it fun and easy to use.
8. Average time spent by users in branded metaverse spaces is 20 minutes per session
In today’s world, attention is everything. And if someone is spending 20 minutes in your branded space, you’ve already won half the battle.
Compare that to social media, where users scroll past in seconds. The metaverse gives you quality time. That means more chances to educate, entertain, and convert.
Use that time wisely. Break your space into zones—each one with a different story. Maybe one area shows off products. Another has a mini-game. Another is just a cool hangout.
Guide users from one part to the next with subtle cues. Music, lighting, or friendly in-game characters can help them explore more without feeling overwhelmed.
Also, keep updating your world. Add new content regularly so returning users don’t get bored. If someone has a reason to stay longer—or come back—you’ve done your job right.
9. Branded virtual experiences result in 40% higher conversion rates than social media ads
Conversions don’t happen because of exposure alone. They happen when people connect emotionally—and the metaverse is built for emotional experiences.
A 40% lift in conversion is massive. This happens because users are fully engaged. They aren’t distracted by other tabs or ads. They’re inside your world, focused on your story.
To convert, make sure there’s a clear next step. Don’t just hope users visit your website later. Give them a way to act right there—a purchase, a download, a sign-up.
You can even use AI to guide them. Smart bots inside the metaverse can answer questions and nudge users toward action.
Remember: the metaverse isn’t about selling hard. It’s about showing value in a fun way. When people feel good in your space, they’re more likely to buy from you.
10. 80% of consumers are more likely to purchase after attending a metaverse brand event
If 4 out of 5 users are more likely to buy just from attending your event, then events should be a core part of your metaverse strategy.
But these aren’t typical events. They need to feel exciting, exclusive, and rewarding. That means surprise guests, sneak peeks, and special discounts available only inside the metaverse.
Plan your events around moments that matter—like product launches, seasonal drops, or brand milestones.
Give users a reason to talk about it afterward. Limited-edition items, social sharing tools, or post-event bonuses help extend the life of your event beyond the day it happens.
Always follow up with attendees. A personalized thank-you message or exclusive discount can turn that engagement into a conversion.
11. Branded NFTs have a 35% average redemption or engagement rate
Branded NFTs aren’t just digital art. They’re keys to loyalty, status, and future engagement. With a 35% average engagement rate, these tokens can pack a punch when used well.
But an NFT needs to be more than a collector’s item. Tie it to something useful—a discount, early access to products, or membership to an exclusive club. The more value you attach, the more likely people are to engage.
Design is also important. Make your NFT visually unique and tied closely to your brand personality. A bland token won’t get shared or remembered.
Make redemption easy. Use platforms that let users claim rewards with a single click. Complicated redemption processes will kill momentum.
Also, time your NFT drops. Limited windows create urgency. Consider partnering with artists or creators your audience already loves to drive interest.
12. 55% of brands saw a positive sales impact within 3 months of a metaverse campaign
The idea that metaverse results take years is a myth. More than half of brands saw sales go up in just three months. That’s fast in marketing terms.
This tells us the metaverse is not just about long-term awareness—it can drive near-term revenue too. But to do that, you need a path from engagement to checkout.
Add commerce features directly into your metaverse experience. Virtual stores, product displays, and one-click checkout bridges are key.
You can also offer limited-time items only available through the virtual experience. Create a sense of exclusivity and scarcity.
Promote your metaverse campaign through your other channels too. Emails, social posts, and influencers can drive traffic to your virtual world and accelerate early results.
13. Metaverse campaigns lead to a 50% increase in social media mentions for brands
The metaverse doesn’t just help inside the platform—it fuels your brand conversation outside of it too. A 50% boost in social mentions is proof.
That happens because metaverse experiences are share-worthy. When users see something cool or rare, they want to show it off.
Make sure every part of your campaign includes something screenshot-worthy. Whether it’s a rare skin, an exciting event, or a hilarious interaction—give people a reason to post about it.
Add share buttons inside your virtual space. Let users post directly to Instagram or TikTok from inside your campaign.
Also, recognize your users. Highlight posts, reward top fans, and repost user-generated content. When people know they’re being noticed, they’ll share even more.
14. 60% of users who engage with branded metaverse content do so multiple times
Repeat engagement means your campaign is doing more than grabbing attention—it’s building habits. And when 60% of users come back, that’s gold.
To drive repeat visits, your metaverse experience needs layers. Users should feel like there’s always something new to discover, unlock, or experience.
That could mean releasing content in episodes. Or offering rotating items in a virtual store. Or launching community challenges that run weekly.
Give people tools to interact with each other. Social experiences are a huge pull. The more friends users make in your space, the more likely they are to return.
Use push notifications or in-world messages to invite people back when new content drops. Keep the door open for future stories and surprises.
15. 90% of marketers say metaverse efforts improved experiential marketing metrics
Traditional experiential marketing is expensive. Booths, events, logistics—it adds up. But in the metaverse, you can create rich experiences at a fraction of the cost, and 90% of marketers say it works better.
That’s because the metaverse lets you control everything—environment, pacing, interaction. No noise. No distractions.
To improve experiential impact, focus on immersion. Let people feel your brand. Walk through your mission, interact with your values, or play with your products.
You can even simulate real-world experiences—like test-driving a car or trying out skincare routines. The difference is, they can do it in their pajamas at home.
Track your experiential KPIs. Look at dwell time, interaction depth, social shares, and user paths. Optimize based on what keeps people in your world longer.
16. Metaverse activations have a 2.5x higher CTR than mobile ads
When your call-to-action gets clicked 2.5x more than mobile ads, you know your message is landing. The secret is focus. In the metaverse, your CTA is part of the story—not a pop-up or interruption.
Put your CTAs in places where users are emotionally engaged. After a big moment. At the end of a game. Right when they’ve discovered something new.
Also, make it feel natural. A glowing portal that says “Claim Your Prize” will always get more clicks than a tiny text button.
Personalize your CTA based on user actions. If they explored your product zone, invite them to try a sample. If they finished a game, offer a badge or exclusive offer.
Test different CTAs in your virtual space. Measure response rates and improve over time.
17. 72% of participants in branded metaverse games show long-term brand retention
Games aren’t just fun. They’re sticky. And when 72% of people who play your branded game remember your brand long after, that’s worth taking seriously.
But a branded game needs to be more than a logo slapped onto a level. It needs to be fun on its own, with your brand subtly woven in.
Start by asking: what kind of game fits your product? A fashion brand might create a runway game. A fitness brand might build a wellness quest.
Keep it simple but addictive. Clear goals, short levels, and instant rewards work best.
Reward users meaningfully. Whether it’s a digital badge, real-world discount, or social shout-out—make the reward matter to your audience.
And remember: if they enjoy the game, they’ll come back—and they’ll remember you.
18. 33% of brands report cost-per-acquisition is lower in metaverse campaigns
Lower CPA means you’re getting more value for your marketing dollars—and a third of brands are already seeing this benefit.
The reason is that the metaverse filters in more engaged users. People don’t casually stumble into virtual experiences. They choose to be there.
So your job is to optimize that choice. Create onboarding that’s smooth, fast, and friction-free. Offer real incentives to enter your space—early access, exclusive content, or limited items.
Use pixel tracking to measure CPA accurately. Just because it’s a virtual space doesn’t mean you can’t track conversions like any other funnel.
And once users are in, nurture them. Use in-world nudges, automated messages, and follow-up content to lead them gently toward action.
19. Metaverse product launches increase online product searches by 48%
When you launch a product in the metaverse, people don’t just see it—they look it up. A 48% bump in search volume shows that curiosity is being sparked.
To drive this kind of behavior, make your launch an event. Think red carpet, countdown clocks, influencer hosts—whatever builds hype.
Create discovery moments. Hide easter eggs, run a scavenger hunt, or let users unlock product features piece by piece. This builds mystery and encourages deeper exploration.
Link the metaverse reveal to your website or e-commerce platform. Make it easy for users to jump from virtual to real with a single click.
Capture that search data. It’s one of the clearest indicators of campaign interest—and a great way to build remarketing lists for future launches.
20. Virtual try-ons in the metaverse boost purchase intent by 75%
Trying before buying works. And in the metaverse, users can try things in ways they can’t even do in stores—on their avatar, in real-time, with instant customization.
That 75% lift in purchase intent happens because users gain confidence. They can see how the product looks, feels, and fits in their digital lives.
To make this work, invest in good 3D modeling. Your virtual item should look and move realistically. If it’s clothing, it should drape and react. If it’s a gadget, it should respond to user interaction.
Let users share their try-on looks. Give them photo booths or filters that turn a trial into content.
Finally, link the virtual try-on directly to checkout. If a user loves how it looks, make the next step effortless.
21. 52% of consumers say they trust brands more after engaging with them in virtual worlds
Trust is a rare thing in marketing. So when more than half of consumers say their trust goes up after a metaverse experience, it’s a signal you can’t ignore.
Why does this happen? Because virtual worlds allow users to experience your brand on their own terms. There’s no pressure, no hard pitch. Just discovery, interaction, and value.
Trust grows when your metaverse space is clean, intuitive, and aligned with your brand values. If you’re a sustainable brand, show it in your environment. Use eco-themes, natural settings, and characters that reflect your mission.
Transparency helps too. Make your story part of the experience. Users should learn about your brand’s origin, team, and purpose in a natural, immersive way.
Also, let users ask questions. Whether through in-world NPCs or live brand reps, offering support builds even more credibility.
Over time, these small moments build long-term loyalty.
22. Branded virtual goods yield a 40% repurchase rate
Repurchase means you’re not just selling once—you’re building ongoing demand. And when 4 out of 10 users come back to buy more virtual goods, your brand becomes part of their lifestyle.
This is especially powerful in fashion, lifestyle, and entertainment spaces. People love collecting items, expressing themselves, and showing off status.
The key is to keep your drops fresh. Release new items regularly. Theme them around seasons, events, or cultural trends.
Offer bundles or subscriptions that unlock exclusive content every month. This creates a sense of progression and makes users look forward to the next release.
Keep your pricing smart. Too expensive, and you limit your audience. Too cheap, and you lose perceived value. Test different tiers to find your sweet spot.
And always reward loyal buyers with early access or bonus content to keep them engaged.
23. 65% of consumers are more willing to share data in metaverse environments
Data powers everything in marketing. But getting users to share it willingly? That’s tough—unless you’re in the metaverse.
Why? Because users are getting value in return. They’re not filling out boring forms. They’re customizing avatars, building profiles, joining communities.
If 65% of users are open to sharing, your job is to design data collection that feels natural. Ask for preferences through interactive quizzes. Gather insights based on in-world behavior.
Make it clear what users get in return. Maybe sharing data unlocks a personal dashboard, tailored content, or bonus rewards.
Be transparent about how data is used. Show that privacy is a priority, and that the goal is a better user experience—not just marketing.
This builds a foundation of trust that keeps users coming back and helps you refine your campaigns with precision.
24. Campaigns using AR/VR in the metaverse show a 300% engagement increase
If your engagement triples just by adding AR or VR elements, it’s a strategy worth leaning into. The reason is simple: immersion.
Augmented and virtual reality make users feel like they’re inside your brand. They’re not watching—they’re participating.
To make it work, you don’t need Hollywood-level graphics. You need thoughtful design. Create AR filters that let users interact with your product in their own space. Build VR demos that guide users through your story.
The more real it feels, the more powerful it is. Let users pick up virtual products, change colors, and see items in different environments.
Also, keep the experience short and focused. Even a 2-minute immersive moment can leave a lasting impact if done well.
Promote these experiences across your channels. Use QR codes, links, and teaser videos to bring users in from all directions.
25. Metaverse brand partnerships with influencers improve ROI by 2x
Influencers have always been a smart play. But when you pair them with the metaverse, your returns double.
Why? Because influencers bring their audience with them—and in a virtual space, those fans don’t just watch. They join in.
Look for influencers who already understand virtual platforms. Maybe they’re streaming on Twitch, hosting in Roblox, or creating in Fortnite.
Let them co-create the experience. Give them their own room, product line, or challenge inside your world. This gives the campaign authenticity, which drives trust and excitement.
Allow influencers to go live inside the metaverse. Host meet-and-greets, Q&As, or exclusive previews. Fans love the chance to connect in real time.
Track ROI carefully. Look at traffic, engagement, and conversion metrics tied to each influencer. Use referral codes or exclusive items to measure impact directly.
26. 47% of metaverse users say branded experiences made them consider a new brand
Almost half of users said a metaverse experience made them think about switching brands or trying something new. That’s a huge opportunity—especially if you’re a challenger brand.
In the metaverse, users are more open. They’re exploring, discovering, and not locked into their usual routines. That makes it the perfect moment to introduce your brand.
To win attention, don’t shout. Surprise. Offer a unique environment, a meaningful story, or an unexpected reward.
Focus on first impressions. Make sure the moment users enter your world, they feel curiosity—not confusion.
Create experiences that feel generous. A helpful tool. A personalized space. A free collectible. These details help users associate your brand with positive emotions.
And don’t forget follow-up. Use in-world touchpoints to invite users into your broader ecosystem—email lists, product pages, or social communities.
27. Virtual storefronts increase cart size by 35% compared to 2D e-commerce sites
A bigger cart means more revenue per user—and virtual storefronts are making that happen.
Why? Because in 3D environments, users explore more. They browse like they would in a physical store, rather than jumping in to grab one thing.
To take advantage of this, design your virtual store to encourage wandering. Use visual cues to guide users from section to section.
Group products by lifestyle or use-case, not just category. Let users pick up items, try them, and see how they work together.
Add smart product recommendations based on user actions. If someone’s exploring shoes, show matching outfits nearby.
Use upsells creatively. Maybe completing a virtual set unlocks a bonus item or discount. These nudges feel more fun and less pushy in a game-like environment.
28. 59% of users said they enjoyed branded metaverse experiences more than real-life events
If more than half of users prefer your virtual campaign to a real-life one, that’s a strong sign that digital experiences are getting it right.
The metaverse offers advantages real life can’t: instant access, endless customization, and no travel needed. Plus, users can explore on their schedule.
To make experiences enjoyable, focus on comfort and creativity. Remove barriers. No tickets, no lines, no downloads if possible.
Add interactive layers. Let users dance at a virtual concert, leave messages on a wall, or shape part of the environment with their choices.
Surprise users with small delights. An unexpected message from an NPC, a hidden reward, or a thank-you note goes a long way.
Make sure users can bring friends. Shared experiences multiply enjoyment—and increase your campaign’s reach.
29. Branded quests and missions in the metaverse have an 80% completion rate
Most online tasks get abandoned halfway. But in the metaverse, 80% of users finish branded quests. That’s engagement you can count on.
The trick is to make the quest part of the story. Don’t make it feel like work. Make it an adventure.
Break your quest into clear steps. Each one should feel satisfying and push users forward. Use rewards to reinforce progress—badges, collectibles, access to new areas.
Weave your brand naturally into the journey. Maybe a quest to learn about sustainability involves exploring a clean-energy world powered by your product.
Offer optional paths too. Some users want a quick win. Others want a deeper challenge. Give them both.
And always end with a moment of reward. Whether it’s a digital item, coupon, or shoutout, the payoff makes the experience stick.
30. 74% of C-suite executives believe metaverse brand experiences will drive core business growth
When top decision-makers believe in something, budgets follow. And nearly three-quarters of execs see the metaverse as a real growth driver.
This means the time to experiment is now. You don’t need a giant budget—but you do need a clear strategy.
Start with one focused campaign. Pick a goal: product awareness, lead gen, or customer loyalty. Build an experience around that goal.
Then test, learn, and iterate. The metaverse is still evolving, so agility wins.
Make sure your internal teams are aligned. Your marketing, tech, and design teams should work closely to make the experience smooth and meaningful.
Most importantly, treat your metaverse campaign like a business asset—not a side project. Track ROI. Share wins internally. And use early results to build a long-term roadmap.
wrapping it up
The numbers are clear. The metaverse isn’t just hype—it’s delivering real results across engagement, brand recall, conversions, loyalty, and ROI. Whether you’re running a limited-time virtual pop-up or building out a fully immersive world, the potential is massive.
