The metaverse is quickly becoming a new space where people work, play, shop, and socialize. But as this digital world expands, so do worries about privacy and security. People want to know: How safe is their data? Can someone steal their identity? Are companies tracking everything they do?
1. 87% of users are concerned about privacy risks in the metaverse
When almost 9 out of 10 people are concerned about privacy, it’s a clear sign that trust is missing. The metaverse is still new, and many users feel unsure about what’s being collected, stored, or shared when they enter virtual spaces.
The problem is, many platforms still don’t make their privacy settings easy to find or understand.
For companies, this means building trust should be your number one priority. Give users simple, upfront information about how their data is handled. Create a privacy dashboard that lets them control what’s shared and with whom.
Make settings visible—not buried deep in menus. If your users can’t find how to adjust privacy controls, they’ll assume you’re hiding something.
For users, the best move is to treat the metaverse like any public space. Use pseudonyms where possible. Don’t overshare on your profile. Pay close attention to app permissions and device settings. And don’t just rely on a platform’s default settings—go in and adjust them.
When both sides—users and companies—start to treat privacy as a shared responsibility, the experience becomes safer for everyone.
2. 74% worry about how their personal data will be used or shared
It’s not just that data is collected—it’s what happens after that really worries people. Will it be sold? Will it be used to create detailed profiles? Will it be handed over to third-party companies?
This fear is valid. We’ve seen how real-world apps and websites track user behavior and sell data to advertisers. In the metaverse, the risks are even bigger, because the amount of data collected—voice, eye movement, gestures, location—is far more personal.
If you’re building a metaverse app or platform, be clear about what you’re collecting and why.
Tell users who you share it with. Better yet, give them an opt-out option. Let them choose a more private experience, even if it means losing a few features.
For users, assume everything you do in the metaverse is being watched or logged. This doesn’t mean stop using it—it means be smart. Log out when you’re done. Use tools that block trackers. And don’t connect your real-world identity unless absolutely necessary.
Transparency isn’t just a legal requirement—it’s a way to win trust and long-term users.
3. 69% of users fear being tracked across virtual environments
Cross-platform tracking means your actions in one part of the metaverse could follow you everywhere. It’s like being followed around by a camera crew that you can’t see—and didn’t agree to.
For example, if you attend a virtual concert, that data might be connected to your shopping habits, or shared with a game you play later. It’s all part of building a full user profile. But most people don’t realize it’s happening.
To fix this, platforms should give users a choice to opt out of cross-platform tracking.
Let users be different people in different worlds. Provide session-based identities or allow temporary guest access for casual experiences.
As a user, consider using multiple accounts for different platforms. Use VPNs when possible, and disable account linking between apps and social media platforms. Avoid logging in with the same credentials everywhere.
Privacy isn’t about hiding—it’s about choosing what to reveal, and when.
4. 62% express concern over potential identity theft in the metaverse
In the real world, identity theft involves things like stolen credit cards or hacked accounts. In the metaverse, it can go further—someone can actually steal your avatar, your digital home, your belongings, or your reputation.
Think about it. If someone gains access to your virtual identity, they can impersonate you, scam others, or even spend your digital currency. And because avatars often represent real people, the emotional and financial damage can be huge.
If you’re building a platform, strong authentication must be a priority. Two-factor authentication should be required, not optional.
Password resets should involve multiple steps. And accounts need to be locked down the moment any suspicious activity is detected.
For users, use strong, unique passwords for every platform. Never share login credentials, and be careful of phishing attempts. Be especially cautious of platforms that allow asset trading or in-app purchases—those are prime targets for theft.
Identity is at the core of metaverse interaction. Keeping it safe is critical.
5. 58% are uneasy about facial and biometric data being collected
One of the most sensitive types of data is biometric—your face, voice, or even how you move. This data is powerful because it’s unique to you. But that also means once it’s stolen or misused, you can’t change it like a password.
Many VR headsets and AR devices collect facial data to render expressions or track gaze. While that can make experiences more realistic, users are clearly uncomfortable. And they should be.
This kind of data should never be stored long-term without clear consent.
Companies should store biometric data locally on the user’s device whenever possible. If it must be stored or transmitted, it should be encrypted and anonymized. Most importantly, users should be able to turn it off.
As a user, read the fine print before enabling facial tracking features. Ask: Is this data being stored? Who has access to it? Can I delete it later? If you can’t find clear answers, don’t opt in.
Protecting your biometrics is protecting your future. Once it’s out, there’s no taking it back.
6. 65% of users feel companies in the metaverse are not transparent about data collection
When most users feel like they’re in the dark about how their data is being used, there’s a problem.
People don’t just want privacy—they want honesty. If a company is collecting voice recordings, location history, or shopping behavior, users want to know that up front.
Unfortunately, many metaverse platforms bury this information deep in their terms of service, written in legal jargon that few people can understand. That creates mistrust.
If you’re running a platform, make your data policy easy to find and easy to read. Use plain language. Offer a one-page summary that shows what you collect, why you collect it, and how users can opt out.
Better yet, show users a visual of where their data goes and who sees it.
For users, don’t skip over privacy settings when you join a new platform. Take ten minutes to explore what’s being shared by default. If you’re not sure, ask customer support—or search online for others who’ve reviewed the app’s policies.
Transparency builds trust. And trust is everything in a world built on virtual interactions.
7. 70% of users believe current laws are inadequate for metaverse privacy
As the metaverse grows, it’s becoming clear that current privacy laws haven’t caught up. Rules like GDPR or CCPA were written with websites and apps in mind—not immersive, always-on virtual worlds.
In the metaverse, data is collected constantly. Your movements, your conversations, your digital purchases—none of it is clearly covered by existing laws. That leaves a big gap between what users expect and what companies are required to do.
If you’re building a business in the metaverse, don’t wait for regulators to catch up.
Set your own high standards now. Follow the best practices from global privacy laws even if they’re not required in your region. Show that you’re putting users first.
As a user, understand that your rights may be limited depending on where you live. This means it’s even more important to use platforms that go beyond the bare minimum.
Look for companies that clearly state their privacy practices, offer real-time consent options, and allow you to delete your data at any time.
Good privacy isn’t just about compliance—it’s about leadership.
8. 61% are unaware of how their data is stored or protected in the metaverse
Most users have no idea where their data goes once they take off their headset. Is it stored on a local server? In the cloud?
Is it encrypted? Is it shared with third-party vendors? This lack of clarity makes people feel uneasy—and for good reason.
If your platform collects any kind of personal or behavioral data, explain where it’s stored. Be honest about whether it’s encrypted, backed up, or shared. If you’re using third-party services, name them.
That kind of openness shows you take data protection seriously.
Users should get into the habit of asking: where is my data going? Don’t assume it’s safe just because a company says so. If you can’t find information on data storage and protection, that’s a red flag. Avoid platforms that are vague or secretive.
Also, keep your own devices secure. Use updated antivirus software, secure Wi-Fi, and multi-factor authentication wherever available.
Knowing how your data is handled helps you take control of your virtual life.
9. 79% of users believe there should be strict regulations for virtual platforms
Nearly 8 in 10 users want lawmakers to step in and set clear rules for the metaverse. That’s a strong message. It means users don’t feel like companies can police themselves. They want accountability.
So far, most governments have taken a wait-and-see approach. But that’s not going to cut it. With real money and real lives involved, the metaverse needs real protections.
If you’re a company in this space, don’t resist regulation—embrace it. Create internal policies that mirror what future laws might require. Form advisory boards with privacy experts. Share your best practices with regulators and industry groups.
Users, on the other hand, should support organizations pushing for digital rights. Your voice matters. Join conversations, sign petitions, and hold companies accountable. The more pressure you apply, the faster change happens.
Waiting for rules won’t protect anyone. Proactive action will.
10. 55% have avoided certain metaverse platforms due to privacy concerns
Over half of users are already voting with their feet. They’re staying away from platforms they don’t trust. This is huge—because it means privacy is no longer just a side issue. It’s a business issue.
If you’re a company losing users due to poor privacy practices, you need to act fast. Conduct a privacy audit. Look at what data you collect, how it’s used, and how easy it is for users to control. Then simplify your policy and communicate your changes clearly.
Small steps go a long way. Even something as simple as letting users choose what’s public on their profile can rebuild trust.
For users, keep doing what you’re doing. If a platform feels shady, leave it. Don’t support businesses that don’t respect your privacy. Share your experience with others to help them avoid the same mistake.
Your attention is valuable. Spend it where it’s protected.
11. 67% of parents worry about their children’s safety in virtual worlds
It’s not just adults in the metaverse. Kids are spending time there too—playing games, socializing, and learning.
But the risks are very real. Exposure to strangers, inappropriate content, and unfiltered chats are just the start.
If you’re a platform targeting young users, safety must be built in from the start. That means strong content filters, private-by-default settings, and real-time moderation. Allow parents to set limits, approve friend requests, and track activity.
As a parent, take an active role. Don’t just hand over the headset. Explore platforms with your kids. Set clear rules and boundaries. Teach them to protect their identity and report anything suspicious.
Also, check age ratings and privacy policies before letting your child join any metaverse experience. Just because it looks like a game doesn’t mean it’s safe.
Kids need room to play—but they also need protection. Build safety into their virtual life just like you would in the real world.
12. 72% of users are concerned about harassment or abuse in metaverse spaces
Harassment is unfortunately not new online. But in the metaverse, it can feel more real—because it’s happening in 3D, often with voice, gesture, and spatial presence. That makes it more intense and harder to ignore.
If you’re running a platform, you need to invest in moderation. Real-time tools, AI filters, and easy reporting options are a must. Allow users to mute, block, and instantly leave uncomfortable situations.
Also, consider offering “personal bubbles” or safe zones.
Users should know their rights in these spaces. If someone crosses a line, don’t stay silent. Report them. Block them. And share your experience if the platform fails to act.
Look for communities and games with clear anti-abuse policies and active enforcement.
You shouldn’t have to choose between having fun and feeling safe. In the metaverse, both should go hand-in-hand.
13. 60% of users fear AI-driven surveillance in virtual environments
Artificial intelligence is powerful—and in the metaverse, it can watch everything. From how long you look at an ad to how you move your hands, AI systems are constantly learning and adapting.
For many users, that feels like being watched all the time, and it’s unsettling.
AI can be used for good—like preventing harassment or personalizing your experience—but it can also cross the line. When users don’t know what’s being tracked or how it’s being used, it quickly becomes a privacy nightmare.
If you’re using AI in your platform, transparency is key. Tell users what AI is tracking. Let them turn off data collection if they choose.
Better yet, let them see what the AI has learned about them and give them a chance to reset or delete that data.
As a user, be cautious about platforms that rely heavily on personalization without telling you how it works. Assume that your behavior is being recorded and analyzed. Ask: is this AI helping me—or just profiling me?
AI should enhance the user experience, not quietly strip away privacy.
14. 64% believe companies will monetize metaverse data without consent
Most people already know their data is valuable. That’s why this stat is so troubling—more than half believe their personal information will be sold or shared without their permission.
The problem here is consent. Just because someone agrees to use a platform doesn’t mean they’ve agreed to have their movements, voice, and habits turned into marketing assets.
Sadly, vague consent is common, hidden behind long terms nobody reads.
If you’re running a business in the metaverse, get clear, informed consent. Don’t hide behind legalese. Be honest about what data is being sold or shared—and to whom. Let users opt out of data sharing, even if that means giving them a simpler version of your platform.
For users, always look for a privacy settings page when you join a new platform.
If it doesn’t let you disable data sharing, think twice. Consider using burner emails, alternate accounts, or browser extensions that block tracking.
Your data is yours. Don’t give it away for free.
15. 50% of users have experienced or witnessed privacy breaches in virtual spaces
Half of users have either seen or personally experienced a privacy breach in the metaverse. That’s not a small number—it’s a wake-up call.
These breaches might include stolen avatars, unauthorized account access, leaked conversations, or digital assets going missing.
And unlike traditional breaches, they feel personal—because the virtual world is often an extension of the self.
If you’re a platform owner, treat any privacy breach like a serious emergency. Notify affected users immediately. Offer clear steps to secure accounts. Learn from every breach and patch vulnerabilities quickly.
Also, build breach simulations into your security planning—it’s not a matter of if, but when.
For users, use two-factor authentication, log out when not in use, and regularly check account activity. Be cautious of unknown links or messages, even inside trusted platforms. And if you experience a breach, report it and warn others.
In a virtual world, privacy is your armor. Keep it strong.
16. 53% think avatars are not enough to protect real identity
Avatars may give you a new look, but they don’t always hide who you are. Users are realizing that even with a different face or name, their behavior, voice, or patterns can still reveal their true identity.
For example, your speaking style, where you go, or what you buy can all be used to link your avatar to your real self.
That’s why over half of users don’t trust avatars to fully protect their privacy.
If you run a platform, offer deeper tools for anonymity. Let users create multiple profiles, hide voice or location data, and choose whether to display certain traits.
Avoid forcing users to link real-world identities unless absolutely necessary.
As a user, remember that your avatar is not a mask—it’s a window. If you want to stay anonymous, be mindful of what you say, who you interact with, and how consistently you show up.
Change routines, switch avatars if needed, and never share personal info casually.
True privacy in the metaverse goes beyond looks. It’s about control.
17. 46% of users are unsure how to report privacy violations in the metaverse
Reporting a problem should be easy. Yet nearly half of users don’t even know how to do it when something goes wrong in a virtual space. That’s a major gap—and it leaves users feeling helpless.
Whether it’s a breach, harassment, or suspicious behavior, users need quick, simple tools to get help.
But many platforms bury the “report” button, or worse, offer no response when it’s used.
If you’re building a platform, put reporting tools front and center. Include a visible “Report” option in every interaction—whether it’s a chat, purchase, or room. Offer live support if possible.
And most importantly, follow up with users who report issues so they know their voice matters.
Users should take time to learn where and how to report problems before jumping deep into a new metaverse platform. Check FAQs, settings menus, and user communities. If you can’t find the information easily, that’s a red flag.
The ability to report violations empowers users. Don’t leave them guessing.
18. 68% want greater control over their data in virtual environments
People don’t just want to use the metaverse—they want to own their experience. That means being able to control what’s collected, how it’s used, and when it’s deleted.
Sadly, many platforms don’t offer this level of control. Data is gathered silently, stored indefinitely, and hard to remove. That’s why nearly 7 in 10 users are calling for better tools to manage their privacy.
If you’re running a platform, create a “privacy center” for users. Let them view their data, delete what they don’t want, and decide who sees what. Give clear, on-the-spot controls for camera, mic, location, and more.
As a user, seek out platforms that offer this kind of transparency. Use every privacy setting available. Regularly clean up your account—delete old data, unused avatars, and outdated permissions.
Control over data isn’t just a technical feature—it’s a basic right. The platforms that respect it will be the ones people trust.
19. 75% believe encryption should be standard in all metaverse interactions
When users talk, shop, or hang out in the metaverse, they expect those interactions to be private. But unless those experiences are encrypted, they’re not.
Encryption is what keeps conversations and transactions secure. Without it, bad actors—or even the platform itself—could listen in, record, or intercept data. Three out of four users want encryption to be the default, not an optional extra.
If you’re building a metaverse platform, make end-to-end encryption the baseline for all communications—voice, chat, files, and transactions. Don’t require users to toggle it on. Instead, build it in from day one.
Users should ask whether a platform uses encryption. If that information isn’t available, be cautious. Avoid sharing personal or sensitive details unless you’re sure the platform protects them.
Encrypted experiences are safer, more private, and more respectful of your rights.
20. 71% of users would like anonymous participation options
Sometimes, people just want to explore without being seen. Whether they’re testing a new world, attending a sensitive event, or just hanging out alone—anonymous access helps users feel safe.
This stat shows that users want the freedom to drop in and out without needing to reveal who they are.
But many platforms require accounts, full profiles, and even real names to join. That’s a barrier—and a risk.
If you’re running a platform, consider adding guest modes or temporary avatars. Let users explore anonymously before committing. Offer limited-access features that require no sign-up at all.
Anonymity doesn’t mean bad behavior—it means freedom.
As a user, look for platforms that respect anonymous access. Use alt accounts or limited credentials when needed. Don’t link your real name unless absolutely necessary.
In a space built for imagination, anonymity should be part of the experience.
21. 59% feel more vulnerable to scams in virtual reality
The immersive nature of the metaverse makes everything feel more real—including scams. Unlike a pop-up ad or phishing email, scams in the metaverse can come through a smiling avatar, a friendly voice, or an in-world store that looks legitimate.
This makes them harder to spot and easier to fall for.
Nearly 6 in 10 users say they feel more at risk of being scammed in virtual environments than traditional ones.
That makes sense. VR tricks the senses, and scammers know how to take advantage of it.
If you’re developing a platform, invest in scam detection. Use AI to flag suspicious behavior. Warn users before they click on links or transfer virtual goods. Educate your community with simple guides on what to watch out for. And make it easy to report shady activity.
For users, treat every transaction or interaction with a bit of caution. Don’t trust random giveaways, links from strangers, or deals that sound too good to be true. Just because it’s virtual doesn’t mean the risk isn’t real.
Being smart in the metaverse means staying alert—even when it feels fun and friendly.
22. 66% of users say companies should be held legally accountable for breaches
When a breach happens, users want justice. Over two-thirds believe that companies should face real consequences—not just say sorry—when they mishandle user data or fail to protect it.
Unfortunately, many platforms still treat breaches as PR problems, not legal ones. They might offer vague apologies, but no refunds, no fixes, and no accountability.
If you run a business in the metaverse, treat data protection like a legal obligation. Put security controls in place. Hire experts. Test systems regularly. Have a response plan that includes real user support—not just a blanket email.
For users, demand accountability. Support legislation that forces companies to act responsibly. If your data is leaked, file a formal complaint. Don’t let silence be your only option.
The metaverse won’t be safe until companies know they’ll be held accountable if they fail to protect you.
23. 78% think biometric authentication increases privacy risks
Biometric login sounds secure—and in some ways, it is. Fingerprints, voice recognition, and facial scans are hard to fake. But they’re also hard to take back if something goes wrong.
Nearly 80% of users think that using biometrics in the metaverse could create more problems than it solves. If that data is stolen, it’s not like you can change your face or voice the way you change a password.
Companies should think twice before making biometrics the default login option.
If you use it, don’t store that data on your servers. Keep it on the user’s device whenever possible. Offer backup options so users can opt out of biometric authentication.
As a user, always check where your biometric data is stored and how it’s used. Avoid platforms that require face scans or voice IDs just to enter. And never reuse the same biometric profile across multiple apps.
Your body is not a password. Treat biometric data as your most sensitive asset.
24. 57% are concerned about eavesdropping in VR voice chats
Voice chats in the metaverse feel private—but many users don’t realize how easily they can be recorded, monitored, or overheard. Over half of users worry that their conversations might not be as secure as they seem.
In virtual worlds, your mic is often on by default. Conversations in public spaces can be picked up by strangers. Even in private rooms, there’s no guarantee someone isn’t recording or listening in.
Platform owners should make voice chat privacy a top priority. Use encryption for all communications. Show visual indicators when voice is being recorded or streamed. Let users mute others or themselves instantly.
And always provide a “private zone” feature where conversations are isolated.
Users should check mic permissions on their device, mute when not speaking, and avoid sharing sensitive information over VR chat—especially with people they don’t know well.
Just like in the real world, not everyone nearby has good intentions. Be careful what you say—and who might be listening.
25. 62% would stop using a metaverse platform after a major security incident
Trust is fragile. Once a user feels their data or safety has been compromised, they’re often gone for good.
Nearly two-thirds of users say they would walk away from a metaverse platform completely after a serious security breach.
This stat should be a loud warning for any company in the space. Users are not forgiving when it comes to security. If you lose their trust, you may not get a second chance.
As a platform, this means you need to prepare now—not after something breaks. Conduct regular audits. Invest in penetration testing. Have clear public statements ready for breach scenarios. Most importantly, be transparent when something goes wrong.
For users, have a personal exit strategy. Know how to delete your account, back up your digital assets, and remove personal data if needed. Don’t wait for a crisis to start protecting yourself.
Trust, once lost, is hard to win back. Prioritize it from day one.
26. 47% of users think existing VR headsets lack sufficient security features
The device itself plays a big role in privacy. Almost half of users don’t believe their VR headsets offer enough protection. That’s a big deal—because if the hardware isn’t secure, everything built on it is vulnerable too.
Most VR devices are always-on, always-listening, and deeply integrated with your movements and environment. If hacked, they can provide a full view into your private space.
Hardware makers should include privacy-first features. This means physical mic and camera kill switches, easy-to-access privacy dashboards, and encrypted local storage. Devices should also make it easy to reset or wipe all user data.
As a user, treat your VR headset like a smart device—because it is. Don’t leave it logged in when you’re not using it. Update firmware regularly. Use strong passwords and pair it only with secure networks.
A secure platform starts with secure hardware. Don’t ignore the basics.
27. 69% want to see visible privacy controls in every metaverse platform
People don’t want to dig through menus to protect their privacy. Nearly 70% want visible, easy-to-use privacy controls right in the experience.
Think of it like a seatbelt. If you have to search for it, you’re less likely to use it. Privacy should be built into the interface—always visible, always accessible.
If you’re a platform designer, take this to heart. Put privacy settings in the main UI. Let users mute, block, control visibility, or adjust data sharing with one click. Use icons and simple language so users know exactly what each setting does.
As a user, take time to explore every privacy control before jumping into full interaction. Don’t assume the default settings are right for you. Customize your experience so it reflects your comfort level.
Privacy tools should be part of the journey—not a hidden afterthought.
28. 54% feel that metaverse terms of service are too complex to understand
Nobody likes reading terms of service. But in the metaverse, where data is sensitive and interactions are constant, understanding those terms is crucial. Unfortunately, over half of users say they just can’t make sense of them.
That’s a major problem. If people don’t know what they’re agreeing to, they can’t give real consent.
Companies should simplify their language. Use short sentences. Provide examples. Summarize the key points in plain English. A “TL;DR” version of terms and privacy policies can go a long way.
Users should at least skim the highlights. Look for sections on data sharing, user rights, and security practices. If anything feels vague or confusing, be cautious. There’s no shame in walking away from a platform that won’t be upfront with you.
Understanding your rights shouldn’t require a law degree.
29. 63% of users believe decentralized platforms may offer better privacy
Blockchain and decentralized platforms promise more control over personal data—and users are paying attention. Over 60% think decentralized metaverse experiences may offer stronger privacy than big centralized companies.
This makes sense. Decentralized systems often store data in a way that users can control. There’s no single entity owning your information, and many are built with privacy in mind from the start.
If you’re a company, consider integrating decentralized features—like wallet-based identities or permission-based data access. Show users that you’re not hoarding their info for profit.
Users should explore decentralized platforms with care. While they often offer better privacy, they can also lack support, moderation, or regulation. Read reviews, understand how wallets work, and protect your keys like you would your bank account.
Decentralization is promising—but it’s not a shortcut. It still requires smart use and strong security habits.
30. 76% say trust in a platform’s privacy policy directly affects their willingness to engage
This final stat ties it all together: trust is everything. If users don’t believe your privacy policy protects them, they won’t stick around. Almost 8 in 10 people say they base their decision to engage—or not—on whether they trust the platform.
So, how do you build that trust?
Start by writing a privacy policy that puts people first. Be honest, clear, and simple. Show that your values match your words. Then prove it through your product: give users real control, respond when they ask questions, and treat their data like it’s your own.
For users, let privacy be your guide. Before you give your time, money, or identity to any platform, ask yourself: Do I trust them? Are they transparent? Do they respect my choices?
If the answer is no, keep looking. In the metaverse, trust isn’t a nice-to-have. It’s the foundation of everything.
wrapping it up
The metaverse is growing fast, offering exciting new ways to connect, create, and explore. But as we’ve seen through these 30 critical user stats, that excitement is shadowed by deep concern about security and privacy.
