The sleep tech market is booming. More people are realizing how important sleep is for their health, productivity, and overall well-being. With the rise of wearable technology and smartphone apps, sleep tracking has become more popular than ever. But how many people actually use sleep trackers? What impact do these devices have on sleep quality? And is investing in a sleep tracker really worth it?
1. 30% of adults in the U.S. use some form of sleep tracking technology
A significant portion of adults in the U.S. are now using sleep tracking devices. That means nearly one in three people are actively monitoring their sleep patterns. This trend has been driven by the growing awareness of sleep’s impact on physical and mental health.
For those who have trouble sleeping, sleep trackers provide a clear window into their nighttime habits. These devices record data such as sleep duration, restlessness, and even heart rate variability.
This data helps users pinpoint issues that may be causing poor sleep, such as late-night caffeine consumption, inconsistent sleep schedules, or stress.
If you haven’t tried a sleep tracker yet, now might be a good time. Start with a simple option like a smartphone app before investing in a wearable device. The key is consistency. Track your sleep for at least two weeks before making any major changes. Pay attention to trends rather than single-night fluctuations.
2. 50 million wearable sleep trackers were sold globally in 2023
The sleep tech market is massive, and sales continue to grow. With 50 million devices sold in a single year, it’s clear that more people than ever are interested in tracking their sleep.
Wearable sleep trackers, such as Fitbit, Apple Watch, and Oura Ring, are among the most popular choices. These devices not only track sleep but also monitor activity levels, heart rate, and stress levels.
The reason so many people are investing in these devices is simple: better data leads to better sleep habits.
If you’re considering buying a sleep tracker, think about what features you need. Some devices focus on basic sleep tracking, while others provide detailed sleep stage analysis, temperature readings, and even blood oxygen levels. Choose a device that aligns with your goals.
3. 60% of sleep tracker users report improved sleep awareness
One of the biggest benefits of using a sleep tracker is the awareness it brings. More than half of users report that they have a better understanding of their sleep patterns.
For many people, sleep is a mystery. They wake up feeling tired but don’t know why. Sleep trackers eliminate the guesswork. By tracking sleep duration, wake-ups, and sleep cycles, these devices provide valuable insights into sleep quality.
If you’re new to sleep tracking, focus on trends rather than individual nights. Look at patterns over weeks or months to identify habits that affect your sleep. Small changes, like adjusting bedtime or reducing screen time before sleep, can make a big difference.
4. 25% of smartwatch owners use their devices for sleep tracking
Smartwatches have become a convenient tool for sleep tracking, with a quarter of users actively using them for this purpose.
Brands like Apple, Garmin, and Samsung have incorporated advanced sleep tracking features into their smartwatches, making it easier for users to monitor their sleep without investing in a separate device.
If you already own a smartwatch, you might not need a dedicated sleep tracker. Most modern smartwatches offer detailed sleep reports, including sleep duration, stages, and restlessness.
To make the most of smartwatch sleep tracking, wear your device consistently at night. Also, ensure it is fully charged before bed, as tracking can drain the battery. Over time, review your sleep data to identify areas for improvement.
5. $40 billion projected market value for sleep tech by 2030
The sleep tech market is expected to grow dramatically, reaching an estimated $40 billion by 2030. This growth is fueled by increasing consumer awareness, technological advancements, and rising concerns about sleep disorders.
Companies are constantly innovating in this space. Newer sleep tracking devices now offer features like AI-powered sleep coaching, smart alarms that wake you at the right time, and integration with other health data.
If you’re interested in the sleep tech industry, this is an exciting time. Whether you’re looking to invest in a startup, develop your own sleep tracking app, or simply stay ahead of trends, there’s a lot of potential in this market.
6. 80% of sleep tracker users say they trust their device’s data
Trust in sleep trackers is high, with 80% of users believing in the accuracy of their device. While no sleep tracker is perfect, most provide reliable data on sleep duration and movement.
However, it’s important to use sleep tracker data as a guide rather than absolute truth. Factors like sleeping position, heart rate variability, and device placement can impact readings. If you notice inconsistencies, compare your tracker’s data with how you feel in the morning.
For the best results, combine sleep tracking with self-awareness. If you consistently wake up tired despite good sleep scores, there may be other factors at play, such as stress, diet, or an undiagnosed sleep disorder.
7. 10% of global smartphone users actively track sleep using apps
Not everyone uses a wearable for sleep tracking. About 10% of smartphone users rely on sleep tracking apps instead. These apps use motion sensors and sound analysis to estimate sleep patterns.
Apps like Sleep Cycle and Pillow provide insights into sleep quality without the need for a wearable device. While these apps may not be as accurate as dedicated trackers, they are a great starting point for anyone curious about sleep tracking.
If you’re hesitant to invest in a wearable, try a free sleep tracking app first. Monitor your sleep habits for a few weeks and see if you notice any patterns. If the data is useful, consider upgrading to a dedicated device for more accuracy.
8. 42% of people aged 18-34 use sleep tracking devices
Younger people are leading the way in sleep tracking adoption, with nearly half of those aged 18-34 using some form of sleep tech. This demographic is more likely to invest in wearable technology and prioritize health tracking.
The reason for this trend is simple: younger generations are more health-conscious and tech-savvy. They see sleep tracking as part of a larger wellness routine, alongside fitness tracking and mindfulness apps.
If you’re in this age group and haven’t yet explored sleep tracking, it might be time to start. A small investment in sleep tech today could lead to better long-term health.
9. 5% of sleep tracker users report increased sleep anxiety
While sleep trackers can provide valuable insights, they can also lead to anxiety for some users. About 5% of people who track their sleep report feeling more stressed about their sleep quality.
This phenomenon, often called “orthosomnia,” occurs when people become so focused on getting good sleep scores that they actually disrupt their own sleep.
If you find yourself obsessing over your sleep data, take a step back. Sleep trackers should be a tool, not a source of stress. Instead of checking your sleep score every morning, try reviewing your data once a week.
Focus on long-term trends rather than single-night results. If your sleep tracker is making you anxious, consider taking a break from using it or switching to a simpler method of tracking, such as a sleep journal.
10. 35% of sleep apnea patients use sleep tracking technology
Sleep apnea is a serious condition that affects millions of people worldwide. It causes breathing interruptions during sleep, leading to poor rest and increased health risks. About 35% of people diagnosed with sleep apnea use sleep trackers to monitor their sleep patterns.
Sleep trackers can help people with sleep apnea understand how often they wake up during the night and whether their condition is improving with treatment.
However, it’s important to remember that sleep trackers cannot diagnose sleep apnea. If you suspect you have this condition, you should see a doctor for a proper sleep study.
If you have sleep apnea and use a tracker, compare your sleep data with how you feel during the day. If you’re still experiencing daytime fatigue, talk to a healthcare professional about adjusting your treatment plan.
11. 50% of fitness tracker users check their sleep data daily
Half of fitness tracker users regularly check their sleep data. This shows that sleep tracking is becoming just as important as tracking steps, calories, and workouts.
Many people now recognize that good sleep is essential for fitness and recovery.
If you’re using a fitness tracker to monitor sleep, try to correlate your sleep patterns with your workouts. You may notice that exercising too late in the evening affects your sleep quality, or that getting more deep sleep helps improve your athletic performance.
Use this data to optimize your workout and recovery routine.
12. 2 out of 3 smartwatch users have sleep tracking enabled
Smartwatches are one of the easiest ways to track sleep, and about two-thirds of smartwatch users have this feature enabled. Since most people wear their smartwatch all day, it’s convenient to leave it on at night for sleep tracking.
If you’re using a smartwatch to track sleep, make sure to adjust the settings to suit your lifestyle. Some watches allow you to customize sleep tracking alerts or set bedtime reminders.
If battery life is an issue, try charging your watch for a short period in the morning instead of overnight.
13. 70% of wearable sleep trackers are used for long-term sleep monitoring
Most people don’t just track their sleep for a few nights—they use their devices for months or even years.
About 70% of wearable sleep trackers are used for long-term monitoring. This is important because sleep habits can change over time due to factors like stress, work schedules, and aging.
Long-term sleep tracking can help identify patterns that might otherwise go unnoticed. For example, you might discover that your sleep quality declines every winter or that your deep sleep improves when you go to bed earlier.
If you want to get the most out of long-term sleep tracking, be consistent. Wear your device every night and periodically review your data. Look for trends and make small adjustments to improve your sleep quality.
14. 90% of sleep tech users claim better sleep awareness
The vast majority of sleep tech users say they are more aware of their sleep habits after using a tracker.
This awareness is key to making positive changes. Many people don’t realize how little sleep they’re getting until they see the numbers in front of them.
If you’re using a sleep tracker, take time to review your data and identify areas for improvement.
Are you getting enough deep sleep? Are you waking up frequently? Small adjustments, like setting a consistent bedtime or reducing screen time before bed, can have a big impact.
15. 15% of sleep tracker users act on insights to change habits
While many people track their sleep, only 15% actually make changes based on their data. This means that most users are simply collecting information without taking action.
If you’re using a sleep tracker, don’t just look at the numbers—use them to improve your sleep. If your data shows you’re getting less than seven hours of sleep, adjust your bedtime.
If you notice you wake up frequently, consider lifestyle changes such as reducing caffeine intake or improving your sleep environment.
16. $3 billion was spent on sleep-tracking wearables in 2022
The sleep tracking industry is a multi-billion-dollar market, with $3 billion spent on wearables in 2022 alone. This figure highlights the growing demand for sleep technology and the increasing interest in sleep health.
If you’re considering investing in a sleep tracker, research your options carefully. Look for a device that fits your budget and needs.
More expensive models often include advanced features like sleep stage analysis and heart rate monitoring, but even basic trackers can provide valuable insights.
17. 20% of sleep tracker users suffer from insomnia
One in five sleep tracker users struggles with insomnia, a condition that makes it difficult to fall or stay asleep. While sleep trackers can help people with insomnia identify patterns, they are not a cure.
If you have insomnia, use your tracker to see what factors might be affecting your sleep. Are you staying in bed too long? Are you waking up at inconsistent times? Simple changes, such as following a strict sleep schedule or practicing relaxation techniques, can help improve sleep.
18. 85% of sleep apps rely on accelerometer-based movement tracking
Most sleep tracking apps use the phone’s accelerometer to detect movement during sleep. While this method provides a general idea of sleep patterns, it is not as accurate as wearable devices that track heart rate and blood oxygen levels.
If you use a sleep tracking app, place your phone close to you for more accurate results. However, be aware that these apps may misinterpret movements if you share a bed with someone else. For better accuracy, consider upgrading to a wearable tracker.
19. 10 million downloads of sleep tracking apps per year
Every year, millions of people download sleep tracking apps, showing the strong interest in sleep health. Many people prefer apps over wearables because they are free or low-cost and do not require wearing a device.
If you’re new to sleep tracking, start with an app before deciding whether to invest in a wearable. Some popular options include Sleep Cycle, Pillow, and SleepScore. Look for an app that provides insights and actionable recommendations rather than just raw data.
20. 55% of users say they sleep longer due to tracking
More than half of sleep tracker users report that they get more sleep after starting to track their sleep. Simply being aware of how much sleep they’re getting encourages them to go to bed earlier or improve their sleep habits.
If you want to increase your sleep duration, start by setting a sleep goal in your tracker. Many devices allow you to set bedtime reminders and track your progress over time. Gradually adjust your schedule to ensure you get enough rest each night.
21. 1 in 5 consumers with sleep disorders rely on sleep tech
For those struggling with sleep disorders, sleep tracking technology can be a game-changer. About 20% of consumers with diagnosed sleep disorders, such as insomnia, restless leg syndrome, or sleep apnea, rely on sleep tracking devices to manage their condition.
These individuals use sleep tech to identify patterns, track improvements, and assess how lifestyle changes or treatments are affecting their sleep.
For example, someone with insomnia may notice that their sleep quality improves on nights when they meditate before bed. Similarly, a person with sleep apnea can use a sleep tracker to monitor disruptions and determine whether their CPAP therapy is effective.
If you suffer from a sleep disorder, sleep tracking can be useful—but it should not replace professional medical advice. Use your sleep tracker as a tool to complement other treatments, and consult a doctor if you notice persistent sleep disturbances
22. 60% of respondents in a sleep study use wearables for sleep data
Scientific sleep studies have confirmed that people are turning to wearables for better sleep insights. In one major sleep research study, 60% of participants used wearable sleep trackers to collect data on their sleep patterns.
Wearables have become essential for large-scale sleep studies because they provide real-world sleep data over long periods. This is different from traditional sleep studies conducted in a lab, where people sleep in an unfamiliar environment.
For the average person, this means that wearables are increasingly being recognized as a reliable tool for tracking sleep. If you are interested in improving your sleep, using a wearable tracker can help you take a scientific approach to understanding your sleep cycles.
23. 7 hours is the average sleep duration recorded by trackers
Data from millions of sleep tracking devices shows that the average person gets about 7 hours of sleep per night. While this is close to the recommended 7-9 hours for adults, many people still fall short of the optimal amount of rest.
If your sleep tracker shows that you consistently get less than 7 hours of sleep, it may be time to adjust your schedule.
Try setting a fixed bedtime and wake-up time, even on weekends, to regulate your body’s natural sleep rhythm. Reducing screen time before bed and avoiding caffeine in the afternoon can also help improve sleep duration.
Remember, it’s not just about quantity—quality matters too. If you sleep for 7 hours but wake up frequently, your body may not be getting the deep sleep it needs for proper recovery.
24. 40% of sleep tracking users check their data weekly
While some people check their sleep data daily, about 40% of users prefer to review their sleep patterns on a weekly basis. This approach can be helpful because it allows people to focus on trends rather than obsessing over night-to-night fluctuations.
If you find yourself overanalyzing your sleep data, try shifting to a weekly review. Look at your overall sleep trends and identify any consistent patterns. Did you sleep better on nights when you exercised?
Did stress affect your rest? By taking a broader view, you can make meaningful adjustments without unnecessary stress.
25. 18-34-year-olds are the largest demographic using sleep tech
Young adults are leading the adoption of sleep technology, with people aged 18-34 making up the largest group of sleep tracker users. This age group is more likely to prioritize health, use technology for self-improvement, and be comfortable integrating digital tools into their daily lives.
If you are in this age group, you might already be using a smartwatch or fitness tracker that includes sleep monitoring features. The key to making the most of your sleep tracker is to use the insights it provides. Set sleep goals, track your progress, and adjust your habits based on the data.
For those who haven’t started using sleep tech yet, now is a great time to explore it. Even free sleep tracking apps can provide useful insights that help improve your sleep quality.
26. 95% of sleep studies consider sleep tech a helpful tool
Experts in sleep research have largely embraced sleep tracking technology, with 95% of sleep studies acknowledging that these devices can provide valuable insights.
While consumer sleep trackers are not as accurate as clinical sleep studies, they still offer a useful way for people to monitor and improve their sleep.
If you’re skeptical about sleep trackers, consider this: even sleep professionals see their value. While they won’t replace medical sleep tests, they can give you practical insights into your sleep patterns and help you build healthier habits.
For those dealing with ongoing sleep issues, tracking your sleep for a few weeks and sharing the data with a doctor can be a great first step in getting professional advice.
27. 10% of wearable users say sleep tracking is their favorite feature
Sleep tracking has become one of the most appreciated features of wearable devices, with 10% of users saying it’s their favorite function. While fitness tracking and heart rate monitoring are also popular, sleep tracking stands out because of its direct impact on daily well-being.
If you find sleep tracking useful, take full advantage of your device’s features. Many sleep trackers offer sleep coaching, bedtime reminders, and integrations with other health apps. Explore your device’s settings and see how you can optimize it for better sleep insights.
For those who don’t track their sleep yet, this stat is a good reason to start. Many people find that sleep tracking helps them make meaningful improvements to their health.
28. 75% of sleep app users track sleep duration rather than quality
Most people who use sleep tracking apps focus on sleep duration rather than sleep quality. This means they mainly check how many hours they slept rather than analyzing sleep stages, deep sleep, or disturbances.
While sleep duration is important, quality matters just as much. If you sleep for 8 hours but wake up frequently, you might still feel tired. Instead of just looking at your total sleep time, try paying attention to trends in your sleep cycles.
If your app provides insights into deep sleep or wake times, use that data to make improvements. Factors like stress, caffeine, and screen time can all affect sleep quality. By identifying what’s disrupting your rest, you can take action to improve your sleep health.
29. 50% of smartwatch users say sleep tracking influenced lifestyle changes
Half of smartwatch users report making lifestyle changes after reviewing their sleep data. This is a strong sign that tracking sleep can lead to real improvements in health.
If you’ve been using a sleep tracker but haven’t made any changes yet, try setting small goals based on your data. If your tracker shows that you’re not getting enough deep sleep, consider adjusting your bedtime routine or cutting back on evening caffeine.
The key is to act on the information your tracker provides. Data is only useful if you use it to improve your habits. Start with one small change and track your progress over time.
30. $12 billion was the sleep tech market’s valuation in 2023
The sleep tech market is already a major industry, valued at $12 billion in 2023. This number is expected to grow as more people prioritize sleep health and look for ways to optimize their rest.
For consumers, this means more innovation in sleep tracking technology. Companies are developing smarter sleep trackers, AI-powered sleep coaching, and even sleep-enhancing gadgets like smart pillows and sound machines.
If you’re considering investing in sleep tech, now is a great time. Whether you choose a wearable, a smart mattress, or a sleep optimization app, these tools can help you build better sleep habits and improve your overall well-being.
wrapping it up
The sleep tech market is growing fast, and more people than ever are using sleep trackers to improve their rest. Whether you’re just curious about your sleep patterns or looking to make serious changes to your sleep habits, a sleep tracker can be a valuable tool.
