In the past few years, working out has changed. You no longer need a gym membership, bulky equipment, or even a lot of space. One headset and a bit of motivation is all it takes for millions of people to break a sweat—right in their own living room. Virtual reality (VR) fitness has exploded, and it’s reshaping how we think about exercise. But how many people are actually using VR to work out? And what does it mean for the future of fitness?
1. Over 1.2 million people used VR for fitness in 2023
This stat shows just how far VR fitness has come. In just a few years, we’ve gone from a handful of people trying out virtual workouts to over a million people getting serious about it. What’s driving this growth?
Accessibility. Headsets are more affordable now, and fitness apps are easier to use than ever. Plus, people are realizing that you don’t need a gym to get fit—you just need some space in your living room and the right app.
If you’re just getting into VR fitness, you’re in good company. A large and growing community means more support, better app updates, and more motivation. The best way to get started is by picking a popular app like Supernatural or FitXR.
These platforms guide you through workouts step-by-step, so you never feel lost. They also track your performance, which helps you stay consistent.
Action tip: Start small. Aim for 3 VR sessions a week. Set a timer and stick with it. The more consistent you are, the more likely you’ll see results.
2. Approximately 20% of VR headset owners use their device primarily for fitness
A fifth of all headset owners are now using their devices mostly to work out.
That’s a huge shift from the early days of VR, when headsets were mostly for games or virtual meetings. This shows a real shift in behavior and how people are viewing fitness.
This also means fitness is becoming a reason to buy a VR headset. It’s no longer just a bonus feature—it’s the main attraction for many.
If you’ve been on the fence about getting a headset, think about how much you might save by skipping the gym and investing in VR instead. For many people, it pays for itself in a few months.
Action tip: Before buying a headset, make sure it supports the apps you’re interested in. Oculus Quest 2 and Quest 3 are popular for a reason—they have the widest support for fitness platforms.
3. 71% of VR fitness users report increased motivation to exercise
One of the hardest parts of staying fit is staying motivated. But VR fitness users are saying it makes a big difference. Seventy-one percent feel more excited to work out now, and that’s not a coincidence.
VR workouts are fun. They’re immersive, fast-paced, and engaging. Instead of dreading a jog on the treadmill, you might look forward to boxing in a virtual arena or dancing in a colorful world.
And because you see your progress in real-time—calories burned, streaks completed—you get that extra push to come back.
Action tip: Use built-in streak trackers to keep your momentum going. Reward yourself when you hit a milestone. Even small wins matter when building a habit.
4. VR fitness market revenue reached $1.5 billion in 2023
When money follows the trend, it usually means something big is happening. The VR fitness industry isn’t just growing—it’s thriving. With $1.5 billion in revenue, the market is being flooded with better apps, smarter tools, and more polished content.
That means better experiences for users.
This also shows that VR fitness isn’t a passing trend. Companies are investing in it because they see the future. And when businesses pour money into a space, they’re also working hard to keep users engaged and satisfied.
Action tip: Look for apps that offer regular updates. Developers who reinvest in their product show commitment—and that means a better long-term experience for you.
5. VR workout apps saw a 68% increase in downloads between 2021 and 2023
The growth in downloads means people are not just talking about VR fitness—they’re taking action. More people than ever are downloading apps that help them move, sweat, and stay active at home. A 68% increase in two years is proof that interest is exploding.
This also means more competition, which is good for users. New apps are popping up with different styles, music, and workout plans. Whether you like boxing, dancing, HIIT, or even meditation, there’s an app for you now.
Action tip: Try a few different apps before settling on one. Most offer free trials. See which one fits your energy level and music taste. The right match will keep you coming back.
6. Supernatural and FitXR are among the top 5 most-used VR fitness apps
These two apps lead the pack for a reason—they’ve nailed the formula for a fun, effective workout. Supernatural focuses on rhythm, movement, and immersive environments. FitXR is more structured and great for boxing, dance, and HIIT training.
What makes them work so well? It’s the combination of professional coaching, real-time feedback, and environments that make you forget you’re working out.
When you’re dodging obstacles on top of a mountain or punching targets in a neon-lit boxing ring, it’s hard not to stay engaged.
Action tip: Choose based on your fitness goals. Want cardio and flow? Go with Supernatural. Want strength and structure? FitXR is your go-to.
7. VR fitness users burn an average of 6–8 calories per minute
That’s comparable to jogging or high-intensity aerobics. You might not even realize how much you’re sweating because the experience is so engaging. In fact, many people report being surprised at how intense a session feels once they take the headset off.
This level of calorie burn means you can hit your fitness goals even with shorter sessions. You don’t need an hour—20 to 30 minutes can be enough if you push yourself and stay consistent.
Action tip: Use the heart rate monitor (either built-in or synced with a wearable) to stay in the fat-burning zone. Aim for moderate to high intensity during your sessions.
8. 49% of VR fitness users exercise more frequently than before using VR
Almost half of VR users report exercising more often since they started using VR for fitness. That’s a huge win, especially for people who struggled to stay consistent before.
VR workouts remove some of the biggest obstacles to working out: boredom, time, and lack of motivation.
Once your headset is set up, it takes less than a minute to jump into a session. No commute, no weather issues, no judgment from others. You’re in full control of when and how you work out, and that makes it easier to stick with it.
Action tip: Build a weekly plan. Set your sessions on your calendar just like any appointment. Treat it seriously and the results will come.
9. Over 60% of VR fitness users prefer it over traditional workouts
This stat is a game-changer. The fact that most users prefer VR to regular workouts tells us it’s more than just a backup option—it’s becoming the first choice. That preference comes from variety, entertainment, and flexibility.
You can do a boxing workout in the morning, a dance cardio session at lunch, and a recovery flow in the evening. All without leaving home. VR turns fitness into something you look forward to, not something you feel guilty about skipping.
Action tip: Mix up your sessions to keep things fresh. Don’t do the same workout every day. The variety is what makes VR fitness powerful.
10. 43% of users report improved mental health due to VR fitness routines
The mental health boost from VR fitness is real. Nearly half of users feel better emotionally after adding VR workouts to their routine. It’s not just the exercise—it’s the immersive experience, the music, the escape.
When you’re inside a calming environment or beating levels in a virtual game, your mind gets a break from stress. The endorphins kick in, and suddenly you’re feeling lighter, more focused, and in control again.
Action tip: Try using VR fitness not just for exercise, but for stress relief. End your day with a relaxing, low-impact session. Let the virtual world help you reset.
11. The average VR fitness session lasts 32 minutes
That’s the sweet spot—long enough to get results, short enough to fit into a busy schedule. With 32 minutes per session on average, VR workouts strike a balance between intensity and time-efficiency.
And because you’re immersed in the virtual world, those minutes go by fast.
Many people who start with a quick 10-minute plan often end up staying longer because they’re having fun. Whether you’re swinging lightsabers, doing squats to music, or moving through scenic landscapes, it doesn’t feel like a chore.
Action tip: Don’t aim for perfection—just commit to showing up for 20–30 minutes, three to five times a week. That’s enough to build real momentum. Use built-in session timers to track your progress and push your limits gradually.
12. Women make up 38% of the VR fitness user base
This number is steadily growing. As more fitness-focused VR content is created with inclusivity in mind, more women are joining the VR fitness movement. Apps now offer a variety of instructors, styles, and music to appeal to broader audiences.
For women who may not feel comfortable in a crowded gym or are looking for a more private, judgment-free workout, VR offers a safe and empowering alternative. It also gives access to on-demand coaching and a supportive community, right from home.
Action tip: Look for apps that spotlight diverse trainers and customizable experiences. FitXR and Les Mills Bodycombat are great places to start. Also, consider joining VR fitness groups online to connect with other women for added support.
13. The age group 25–34 is the largest demographic of VR fitness users
This age group tends to be tech-savvy, busy, and looking for ways to stay healthy while juggling work and life. VR fitness offers the flexibility and engagement that traditional options sometimes lack.
Younger adults are embracing the idea that exercise doesn’t need to be boring or time-consuming. For them, VR feels natural—it blends entertainment with movement. And as this demographic leads the way, others are quickly following.
Action tip: If you’re in this age group, use your energy to explore different types of workouts. Try HIIT on one day, yoga or mobility on another. Make VR fitness your full routine, not just a supplement.
14. 32% of VR fitness users were new to regular exercise before starting VR workouts
This stat is one of the most encouraging. One in three users started working out regularly because of VR. That means VR isn’t just replacing the gym—it’s activating people who were previously inactive.
For beginners, VR removes the pressure of a gym environment. You don’t have to worry about looking a certain way, lifting a certain weight, or keeping up with a class. You just move at your pace, guided by the app, with no judgment.
Action tip: If you’re new to fitness, start with low-impact programs. Many VR apps offer beginner-friendly levels that build you up gradually. Don’t worry about intensity right away—focus on consistency.
15. VR workouts have been shown to reduce stress by 30% on average
It’s not just about burning calories. VR fitness provides a mental escape. The visuals, music, and flow of movement take your mind off stress and help you focus on the present moment.
This is especially helpful after a long day or during periods of high anxiety. The immersive environment creates a meditative quality even in high-energy workouts. You finish your session not just physically better—but mentally refreshed.
Action tip: End your VR fitness session with a cooldown or meditation option. Many apps now offer guided breathing or slow stretches in scenic settings that help lower your cortisol levels.
16. 28% of users use VR for fitness 3 or more times per week
That level of commitment shows how engaging these workouts are. Nearly a third of users are making VR fitness a core part of their weekly routine. Consistency is key when it comes to seeing results, whether you’re aiming for weight loss, strength, or endurance.
With on-demand workouts and no need to travel, it’s easier than ever to stay regular. Plus, VR tracks your stats and progress, which adds accountability and a sense of reward.
Action tip: Choose a set schedule for your VR workouts. Maybe it’s Monday-Wednesday-Friday mornings. Lock it in like an important meeting and build your day around it.
17. 85% of VR fitness users feel more engaged than with traditional workouts
Engagement is everything when it comes to sticking with a fitness routine. If you enjoy it, you’ll do it. If it feels like a chore, it won’t last. With VR, engagement is built in through interactive environments, music, and challenges.
This is one of the key reasons people are sticking with VR. The feedback is instant. You get scores, levels, and visual feedback that keeps you locked in. And when you’re engaged, the time flies—and the results stack up.
Action tip: Pay attention to how you feel during and after your workout. If a certain app or mode makes you smile, that’s the one to focus on. Don’t force routines that feel like a grind.
18. VR fitness users report a 14% increase in physical activity levels overall
Adding VR to your life often leads to more overall movement, not less. Users tend to move more throughout the day, not just during sessions. Why? Because they’re more energized and motivated. The boost from VR carries over into other parts of life.
When you feel stronger and more confident, you’re more likely to take the stairs, walk more, or join other physical activities. VR builds a positive momentum that extends beyond the headset.
Action tip: Use your VR workouts as a foundation. On off-days, aim for short walks, stretching, or light movement to keep your activity level steady.
19. VR fitness games like Beat Saber and Les Mills Bodycombat are consistently in the top 10 fitness apps
These apps blend entertainment with structured movement. Beat Saber doesn’t even feel like exercise—but it absolutely is. You’re slicing beats, moving to rhythm, and burning calories fast. Les Mills Bodycombat brings high-intensity combat moves with real structure and coaching.
The key is variety. These apps work because they’re fun, different, and effective. People keep coming back because they enjoy the gameplay as much as the results.
Action tip: Don’t be afraid to treat your workout like play. If an app makes you smile and sweat, it’s doing its job. Add games to your rotation for cardio without the grind.
20. VR headset sales increased by 23% due to fitness-related purchases
People aren’t just buying VR for games anymore. A big chunk of recent headset sales have been driven by fitness. That shows people are starting to see VR as a smart investment in their health.
As more people use VR for fitness, the hardware is also improving. Better headsets mean better tracking, clearer visuals, and more comfortable wear—making the workout experience smoother and more enjoyable.
Action tip: When buying a headset, look at comfort and battery life. If you’re using it several times a week, you want it to feel light and last through your workouts.
21. 55% of VR users cite fitness as one of their top 3 reasons for purchasing a headset
This shows just how much fitness is shaping the VR industry. When over half of users buy a headset with fitness as a key reason, it’s clear this isn’t just a niche anymore—it’s mainstream.
More people are prioritizing their health and looking for ways to stay active that are fun, effective, and easy to stick with. VR checks all those boxes. And it’s not just for fitness fanatics either—it’s for everyday people who want to move more and feel better.
If fitness is one of your reasons for buying a headset, you’re on the right track. You’re joining a large and growing community that’s replacing boring routines with engaging experiences.
Action tip: When you first get your headset, download a fitness app immediately and make it your first experience. That early win can set the tone for a long-term habit.
22. 19% of users report VR helped them lose over 10 pounds
This is where VR fitness becomes more than just fun—it becomes a tool for transformation. Nearly one in five users have lost serious weight through VR workouts. That’s not just motivation—it’s proof.
What makes this possible is consistency and intensity. The mix of daily movement, sweat-burning sessions, and gamified challenges keeps users coming back. Add in calorie tracking and healthy habits, and the results follow.
If weight loss is your goal, VR can absolutely get you there. But just like any workout plan, it works best when paired with good sleep, smart eating, and regular routines.
Action tip: Track your progress weekly. Weigh in, take a quick photo, or write how you feel. Celebrate every small win and stay focused on the long game.
23. VR fitness contributes to cardiovascular improvements in 68% of regular users
This stat gets to the heart of the matter—literally. More than two-thirds of regular VR users are seeing improvements in heart health. That’s because VR workouts elevate your heart rate, improve circulation, and build endurance over time.
You don’t need to run for miles to boost your cardiovascular system. Punching, ducking, jumping, dancing—it all adds up. The variety in VR makes it easier to do cardio without even thinking about it.
Many apps also help you track your heart rate and offer programs that follow interval training, which is one of the most effective methods for cardiovascular fitness.
Action tip: Add 2–3 cardio-focused VR sessions each week. Look for workouts labeled as HIIT, Dance Cardio, or Combat. Monitor your heart rate and aim for 70–85% of your max during peak effort.
24. 82% of users say VR fitness helps them stick to a consistent routine
Sticking with any workout routine is hard. Life gets busy, motivation fades, and things come up. But VR users are reporting much better consistency. Why? Because VR workouts are easy to start and easy to enjoy.
There’s no need to drive to a gym, no waiting for equipment, and no weather to worry about. It’s always ready, always available. And when something’s fun, you want to come back to it.
Consistency is the foundation of any result, whether that’s weight loss, strength, endurance, or mental clarity.
Action tip: Schedule your VR workouts just like you would a meeting. Use app notifications and reminders. And if you miss a day, don’t overthink it—just get back in the next day.
25. Over 40% of users use VR for both strength and cardio workouts
VR fitness isn’t just about getting your heart rate up. A big portion of users are also building strength—using bodyweight exercises, resistance training, and functional movement.
Apps like FitXR and Les Mills include strength circuits, squats, lunges, and even resistance band workouts. You’re moving your whole body, building muscle endurance, and developing coordination.
This combination of strength and cardio gives you a full-body, balanced routine—all inside a headset.
Action tip: Alternate between cardio and strength days. For example, Monday for cardio boxing, Wednesday for strength circuits, and Friday for a mix. This keeps your body guessing and your results coming.
26. Virtual coaches and gamification increase workout adherence by 35%
This stat highlights the power of smart design. VR workouts feel more like a game and less like a grind because of virtual coaches, progress bars, point systems, and immersive soundtracks. It’s fun—and when fitness feels like fun, people stick with it.
Gamification tricks your brain into craving rewards. You’ll find yourself trying to beat your high score or earn that next badge—and in doing so, you’re working out harder and more often.
Virtual coaches, meanwhile, add a human touch. They motivate, correct, and encourage—just like a real trainer.
Action tip: Use the “challenges” or “streak” features in your fitness app. Set a weekly goal and track how many sessions you complete. Let the system pull you forward.
27. 38% of VR fitness users have replaced gym memberships with VR
This is a major shift. Over a third of users are leaving traditional gyms behind and going all-in with VR. And it’s easy to see why: it’s cheaper, more flexible, and more enjoyable for many people.
No commuting. No waiting for machines. No distractions. Just you, your headset, and a personalized fitness world ready when you are. For people who felt intimidated or bored by gyms, VR is a complete game-changer.
Action tip: Do the math. Add up what you spend on your gym membership versus the one-time cost of a headset plus a few app subscriptions. You might find you’re saving money and getting better results.
28. VR fitness programs have a higher retention rate than traditional apps by 22%
Most fitness apps get deleted after a few weeks. VR fitness apps? They tend to stay. That 22% boost in retention shows people are actually sticking around and using what they download.
The key difference is immersion. Traditional apps just show you a workout video. VR puts you in the workout. You’re part of it. That level of interaction keeps users engaged for longer periods and leads to better outcomes.
Action tip: Choose an app that tracks your long-term progress. Some will even email you reports or send you badges when you hit milestones. That kind of feedback helps fuel long-term commitment.
29. Users engaging in VR fitness are 21% more likely to meet weekly physical activity guidelines
The World Health Organization recommends at least 150 minutes of moderate exercise per week. VR users are much more likely to hit that goal, thanks to engaging content and on-demand access.
And it’s not because they force themselves—it’s because they want to move. That’s the magic of VR: it flips the motivation switch and makes movement something you look forward to.
Action tip: Break down your 150 minutes into 30-minute sessions across five days. Mix in strength, cardio, and recovery. Use your app’s calendar feature to plan ahead and track completion.
30. Consumer interest in VR fitness grew by 92% between 2020 and 2023
This final stat ties everything together. VR fitness isn’t a small trend—it’s a revolution. A 92% growth in interest means we’re witnessing a full shift in how people think about exercise, technology, and well-being.
In just a few years, fitness has gone from treadmills and dumbbells to virtual worlds and motion-tracked workouts. As the tech improves and more people experience the benefits, this growth will only continue.
Action tip: If you’ve been thinking about joining the VR fitness world, now’s the time. The apps are better, the headsets are smarter, and the community is bigger than ever. Jump in—you won’t regret it.
wrapping it up
VR fitness is changing lives. It’s helping people get active, stay motivated, and feel good in ways that traditional workouts often couldn’t.
Whether you’re a total beginner or someone looking to spice up your routine, VR offers a new path forward—one that’s effective, fun, and here to stay.
