Wearable technology is no longer just about counting steps or checking heart rates. For women, wearables have become essential tools that offer real-time health tracking, personalized insights, and greater control over their well-being. The rise of wearable devices specifically designed for women’s health has been nothing short of revolutionary. Whether it’s fertility tracking, managing stress, or improving overall wellness, wearables are transforming the way women engage with their health.
1. The global wearable technology market is projected to reach $380.5 billion by 2028
The wearable technology industry is booming. From smartwatches to specialized health trackers, wearables have evolved into essential devices for monitoring and improving health. The market’s projected value of $380.5 billion by 2028 highlights the increasing demand for these tools.
For women, this growth is particularly significant. More companies are investing in research and development to create wearables tailored to their needs, including menstrual tracking, stress management, and sleep optimization.
The shift towards personalization is making wearables more effective than ever.
If you’re considering investing in a wearable device, focus on models that align with your personal health needs. Smart rings, temperature-tracking wearables, and AI-powered fitness trackers are emerging trends worth exploring.
Look for devices that integrate seamlessly with your lifestyle and provide meaningful data to support long-term wellness goals.
2. The women’s health wearables segment is expected to grow at a CAGR of 15.2% from 2023 to 2030
The women’s health segment is one of the fastest-growing sectors in the wearable industry. A compound annual growth rate (CAGR) of 15.2% suggests that demand for wearables focusing on reproductive health, hormonal balance, and mental well-being will only increase.
One reason for this surge is the growing awareness around personalized healthcare. Women are looking for devices that don’t just track steps but provide actionable insights into their overall well-being.
Companies are responding by developing advanced technology that offers deeper health insights.
For businesses, this is a golden opportunity to innovate. If you’re a startup in the wearable tech space, consider creating devices that address unmet health needs, such as menopause tracking or non-invasive glucose monitoring.
Meanwhile, consumers should look for wearables that offer a comprehensive view of their health, rather than just surface-level data.
3. More than 70% of wearable device users are women who track health and fitness metrics
Women are leading the way in wearable adoption. More than 70% of users rely on these devices to track health and fitness metrics, reflecting a strong demand for tools that promote well-being.
This trend is driven by several factors, including increased health consciousness, accessibility to smart technology, and the need for more tailored health insights.
Women want wearables that go beyond basic activity tracking. They seek devices that monitor fertility, sleep patterns, stress levels, and even mental health.
If you’re a woman considering a wearable, think about what specific areas of your health you want to improve. Do you need a smartwatch that tracks menstrual cycles? A device that measures hydration levels?
Choosing a wearable that fits your lifestyle can help you make better health decisions daily.
4. 65% of women believe wearable technology improves their understanding of their own health
One of the most empowering aspects of wearable technology is its ability to provide immediate, real-time health insights. The fact that 65% of women feel that wearables improve their understanding of their health shows how these devices are making a real impact.
With access to daily health data, women can identify trends, track symptoms, and make informed choices about their bodies. Instead of waiting for an annual checkup, they can proactively monitor changes and address concerns early.
If you’re new to wearables, start by choosing a device that offers detailed reports on your health. Look for platforms that sync with mobile apps, allowing you to store and review past data. The more you understand your body’s patterns, the better you can take control of your health journey.
5. The global femtech market, including wearables, is expected to exceed $103 billion by 2030
Femtech, which refers to technology-based solutions for women’s health, is growing at an extraordinary pace. The projected market value of $103 billion by 2030 includes wearables, apps, and AI-driven solutions tailored to women’s unique health needs.
This expansion is fueled by a greater emphasis on reproductive health, menopause management, and gender-specific health research.
As wearables continue to evolve, more solutions will be designed to offer insights into areas such as hormone fluctuations, pregnancy health, and chronic conditions affecting women.
For entrepreneurs, now is the time to invest in femtech innovations. If you’re a healthcare provider, consider integrating wearable data into your practice to offer more personalized care.
Consumers should look for brands that focus on accuracy, privacy, and long-term usability when selecting femtech wearables.
6. Over 50% of women aged 18-45 use a wearable device for period tracking
Menstrual health is no longer a guessing game. More than half of women between 18 and 45 now use wearable devices to track their periods, predict ovulation, and monitor menstrual symptoms.
With AI-driven insights, wearables can predict irregularities and alert users to potential health concerns, such as polycystic ovary syndrome (PCOS) or endometriosis. These devices help women make informed choices about contraception, pregnancy planning, and overall well-being.
If you’re looking for a wearable for period tracking, opt for a device that offers both temperature-based and cycle-based tracking. Many wearables now integrate with fertility apps, giving a more holistic view of reproductive health.
7. Fertility tracking wearables have seen a 300% increase in adoption since 2018
Fertility tracking has become a major reason why women turn to wearables. The 300% rise in adoption since 2018 highlights the growing interest in natural family planning, conception tracking, and reproductive health awareness.
Devices like temperature-tracking smart rings and AI-powered ovulation monitors are helping women identify their most fertile days with high accuracy. This trend aligns with a broader movement towards hormone-free fertility management.
If you’re trying to conceive, fertility-focused wearables can be a game-changer. Look for devices that provide real-time temperature readings and sync with mobile apps for long-term tracking.
8. Wearables monitoring menopause symptoms have grown by 250% in demand over the past five years
Menopause is a stage of life that has often been overlooked in medical research. However, wearables designed to help women manage menopause symptoms have increased in demand by 250% in the last five years.
These wearables track hot flashes, heart rate variability, and sleep disruptions, helping women gain more control over their symptoms. Some even provide biofeedback to help manage stress and hormonal fluctuations.
If you’re entering menopause, consider investing in a wearable that helps track and manage symptoms. Many devices now offer insights that can be shared with doctors to personalize treatment plans.
9. 85% of women prefer wearables that offer reproductive health insights
Reproductive health tracking is one of the biggest drivers behind wearable adoption for women. A staggering 85% of women prefer wearables that provide insights into menstrual cycles, ovulation, fertility, and hormonal health.
Traditional health tracking apps often provide generic data, but modern wearables offer real-time, AI-driven insights specific to each user’s body.
Women now have access to smart devices that monitor basal body temperature, track ovulation phases, and even predict menstrual irregularities with a high degree of accuracy.
If you’re looking for a wearable that focuses on reproductive health, prioritize one that syncs with a reliable app and offers long-term data storage.
The ability to track patterns over several months can be invaluable for women trying to conceive, manage PCOS, or understand their hormonal health better.
10. Smartwatches remain the most popular wearable among women, accounting for 60% of usage
Despite the rise of specialized health-focused wearables, smartwatches remain the most popular devices, making up 60% of total usage among women.
This is due to their versatility—smartwatches not only track fitness and heart rate but also include features like period tracking, sleep monitoring, and stress analysis.
Many major brands, such as Apple and Garmin, have introduced female-specific health tracking features into their devices. This means users don’t have to buy multiple gadgets to monitor their health.
Smartwatches also integrate well with health apps, providing an all-in-one solution for wellness tracking.
When choosing a smartwatch, look for one that supports third-party health apps if its built-in tracking features are limited. Devices that offer ECG monitoring, stress detection, and cycle tracking can provide deeper insights into overall health.
11. Heart rate monitoring is the top reason women use wearables, cited by 78% of users
Heart rate tracking is the most used feature among women who wear health-focused devices. At 78%, it’s clear that monitoring cardiovascular health is a priority.
Whether it’s checking for irregular heartbeats, tracking exercise intensity, or assessing stress levels, heart rate data has become essential.
The advantage of continuous heart rate tracking is that it helps detect patterns over time. Many wearables can even alert users to abnormal spikes or drops, which may indicate underlying health conditions.
For example, some women use wearables to monitor heart rate variability (HRV) as an indicator of stress and hormonal fluctuations.
If heart health is a priority for you, look for wearables that offer 24/7 heart rate monitoring, stress analysis, and integration with ECG (electrocardiogram) features. Devices with alerts for irregular heartbeats can also provide early warnings for conditions like atrial fibrillation.
12. 30% of wearable users track stress and mental well-being using these devices
Mental well-being is just as important as physical health, and 30% of women use wearables to monitor their stress levels. With built-in stress tracking features, wearables analyze heart rate variability, breathing patterns, and even sleep quality to assess daily stress levels.
Many modern wearables provide guided breathing exercises, mindfulness reminders, and meditation integrations to help users manage their stress. Some even measure skin temperature and perspiration levels, offering deeper insights into emotional responses.
If you struggle with stress or anxiety, consider a wearable that offers biofeedback training, guided relaxation techniques, and stress score tracking. Using these features consistently can help build healthier coping mechanisms over time.
13. Sleep tracking wearables are used by 45% of women to monitor their sleep cycles
A good night’s sleep is crucial for overall well-being, and 45% of women use wearables to track their sleep patterns. These devices monitor sleep duration, quality, and disturbances, helping users understand their sleep health better.
Some advanced wearables even track oxygen levels and detect sleep apnea symptoms. By analyzing sleep trends, women can identify issues such as restlessness, difficulty falling asleep, or waking up frequently during the night.
If improving sleep quality is a goal, choose a wearable that provides detailed sleep cycle analysis and offers actionable recommendations. Look for devices with smart alarms that wake you up during the lightest sleep phase, which helps you feel more refreshed in the morning.
14. The demand for non-invasive glucose monitoring in women’s wearables has increased by 200%
Non-invasive glucose monitoring is one of the most exciting advancements in wearable technology. With a 200% rise in demand, women are seeking alternatives to traditional glucose testing, especially those with diabetes or metabolic concerns.
Wearables capable of tracking blood sugar levels without finger pricking are changing how women manage conditions like gestational diabetes, insulin resistance, and PCOS-related blood sugar fluctuations.
These devices use biosensors, infrared technology, or sweat analysis to provide continuous glucose monitoring.
If you’re managing blood sugar levels, look for wearables that integrate with diet and exercise tracking features. Having real-time glucose data at your fingertips can help you make informed lifestyle choices.
15. More than 40% of pregnant women use wearables to track fetal movements and vitals
Pregnancy tracking wearables have become essential for expectant mothers. More than 40% of pregnant women use these devices to monitor fetal movements, contractions, and their own vitals.
Smart pregnancy monitors offer real-time insights, allowing women to track their baby’s activity levels and heart rate. Some even provide contractions tracking, helping women prepare for labor. These features provide peace of mind, especially for high-risk pregnancies.
If you’re pregnant, choose a wearable that offers fetal health tracking alongside maternal heart rate monitoring. Some devices sync with pregnancy apps, providing insights and alerts when something unusual is detected.
16. 75% of women want wearables that integrate with telemedicine services
The integration of wearables with telemedicine is becoming a game-changer. About 75% of women prefer devices that allow them to share health data with their doctors remotely.
With the rise of virtual healthcare, wearables provide accurate real-time health metrics, enabling doctors to make informed decisions during consultations. This is particularly useful for women managing chronic conditions, pregnancy, or post-surgical recovery.
If you use telehealth services, consider a wearable that syncs directly with your healthcare provider’s system. The ability to share real-time data with medical professionals can lead to better diagnoses and more personalized treatment plans.
17. 50% of women using wearables seek insights on hormonal health and menstrual irregularities
Women’s hormonal health is complex, and 50% of wearable users are actively looking for insights on menstrual irregularities, hormone fluctuations, and cycle health.
Wearables now offer advanced hormone tracking, detecting signs of irregular periods, PCOS, and early menopause. Some devices analyze skin temperature and breathing patterns to predict ovulation with high accuracy.
If you suspect hormonal imbalances, invest in a wearable that tracks basal body temperature and hormone fluctuations. Devices with long-term data storage can help identify trends and provide insights to share with healthcare providers.
18. The wearable breast health monitoring market is growing at a CAGR of 18.5%
Breast health wearables are becoming an important part of women’s healthcare, with a significant market growth of 18.5% annually. These devices help in detecting early signs of breast abnormalities, tracking hormonal changes, and monitoring post-surgery recovery.
Many breast health wearables use thermal imaging, AI analysis, and real-time data tracking to detect irregularities before they become serious. Women at higher risk for breast cancer or those undergoing treatment can benefit from continuous monitoring without frequent hospital visits.
If breast health is a concern for you, look for wearables that offer non-invasive screening and real-time updates. Some models even integrate with medical apps, allowing users to share data with healthcare providers.
19. AI-powered wearables for personalized female health insights have surged by 250% in the last three years
Artificial intelligence is changing the way wearables provide health insights. With a 250% increase in adoption, AI-powered wearables now offer hyper-personalized data on menstrual cycles, stress levels, and overall well-being.
These devices use machine learning to analyze historical health data, providing more accurate predictions and recommendations. AI-driven wearables can alert users to abnormal health patterns and even suggest lifestyle changes based on individual metrics.
If you want a highly accurate and personalized health experience, opt for wearables that use AI-driven analytics. Devices that adapt to your unique health trends can help you make better decisions and stay ahead of potential health issues.
20. 60% of women trust wearable-generated health data more than self-reported data
The reliability of wearable data is one of the biggest reasons for their adoption. About 60% of women trust the insights from their wearables more than their own self-reported symptoms.
Self-reported health tracking is prone to memory gaps and biases, whereas wearables provide objective, real-time data. Whether tracking ovulation, stress, or physical activity, these devices remove guesswork and provide more precise measurements.
For women managing chronic health conditions, using a wearable that tracks vitals accurately can be life-changing. Choose a device that provides raw data along with easy-to-understand insights to make the most of its health-tracking capabilities.
21. Over 90% of women say convenience is a major factor in wearable adoption
One of the main reasons why wearables have gained widespread popularity is convenience. More than 90% of women say they prefer health-tracking wearables because they fit seamlessly into their daily routines.
Unlike traditional health monitoring, which often requires frequent doctor visits, wearables provide instant access to health data. Whether it’s tracking heart rate, sleep cycles, or menstrual health, these devices simplify health management.
If convenience is a priority for you, look for lightweight, non-intrusive wearables that don’t require constant charging. Smart rings, clip-on trackers, and discreet sensors are excellent alternatives to bulky wrist-based devices.
22. Wearables with temperature tracking for ovulation prediction have seen a 150% rise in sales
Temperature tracking has become a popular method for ovulation prediction, leading to a 150% increase in sales of wearables with this feature. These devices help women pinpoint their most fertile days, making conception planning more precise.
Unlike manual temperature tracking, which can be inconsistent, wearable temperature sensors provide continuous data. Many of these devices sync with fertility apps, giving users a complete overview of their reproductive health.
If you’re looking for a fertility tracker, consider a wearable that offers 24/7 temperature tracking with automatic syncing. The more consistent the data collection, the more accurate the ovulation predictions will be.
23. More than 55% of women using wearables say they help in managing PCOS symptoms
Polycystic ovary syndrome (PCOS) affects millions of women, and more than 55% of those using wearables report that these devices help them manage their symptoms.
Wearables track hormonal fluctuations, irregular cycles, and metabolic markers that are critical for managing PCOS. Some devices even integrate with nutrition and fitness apps, allowing users to track their diet and exercise in one place.
If you have PCOS, invest in a wearable that tracks multiple health markers, such as glucose levels, cycle patterns, and stress indicators. The more holistic the data, the better you can manage your symptoms.
24. The global fertility tracking wearable market is expected to exceed $5 billion by 2030
The fertility tracking wearable market is set to surpass $5 billion by 2030, reflecting the increasing demand for non-invasive reproductive health monitoring.
More women are moving away from traditional fertility methods and opting for wearable solutions that provide real-time insights. These devices offer a natural and data-driven approach to conception and birth control.
If fertility tracking is a priority for you, choose a device with AI-powered predictions and integration with medical professionals. Wearables that offer long-term cycle trend analysis will provide the most accurate fertility insights.
25. 60% of women believe wearables should offer holistic health tracking, beyond just fitness
Health is more than just counting steps, and 60% of women expect wearables to offer a full spectrum of wellness tracking. This includes hormonal health, sleep quality, nutrition, and mental well-being.
Modern wearables are shifting from fitness-focused tracking to comprehensive health management. Some devices even provide hydration tracking, guided meditation, and menstrual cycle predictions.
If you want a wearable that does more than track workouts, look for one that includes multiple health parameters. Devices that offer personalized insights and health coaching features can help create a more balanced lifestyle.
26. Nearly 80% of women want their wearable devices to sync with electronic health records
The ability to share wearable data with doctors is a top priority, with nearly 80% of women wanting their devices to sync with electronic health records (EHRs).
Wearables that integrate with healthcare systems make it easier for doctors to monitor conditions remotely. This is especially useful for women managing chronic illnesses or pregnancy-related complications.
If you want your doctor to have access to your health data, look for wearables that support HIPAA-compliant data sharing. The ability to provide real-time reports can lead to more personalized and accurate medical care.
27. 30% of healthcare providers recommend wearables to women for reproductive health monitoring
Healthcare professionals are increasingly recommending wearables for reproductive health management, with 30% actively suggesting them to their patients.
Doctors recognize the value of continuous health tracking for conditions like irregular cycles, PCOS, and menopause. Wearables provide data that can help physicians create more effective treatment plans.
If your doctor hasn’t recommended a wearable yet, consider discussing it during your next visit. Having a device that tracks symptoms in real time can provide more accurate information for medical consultations.
28. Women using wearables for health tracking are 40% more likely to visit a doctor regularly
One unexpected benefit of wearables is that they encourage proactive healthcare. Women who use these devices are 40% more likely to visit their doctors regularly.
By detecting early warning signs of potential health issues, wearables push users to seek medical advice sooner. This leads to early interventions and better long-term health outcomes.
If you tend to delay doctor visits, using a wearable can help you stay more aware of your health. When your device alerts you to unusual patterns, take it as a sign to schedule a check-up.
29. 50% of female athletes use wearables to optimize their menstrual cycle for training
Elite female athletes are using wearables to optimize their training schedules around their menstrual cycles. About 50% of female athletes rely on wearables to track how hormone fluctuations impact their performance.
By adjusting workouts based on cycle phases, women can improve endurance, strength, and recovery times. Many sports coaches now incorporate cycle tracking into training plans for female athletes.
If you’re into fitness, try using a wearable that tracks cycle-related performance insights. Aligning workouts with hormonal changes can help you maximize results while reducing injury risks.
30. Wearable devices reduce anxiety related to health tracking in 65% of women
Constant health tracking can sometimes feel overwhelming, but wearables help reduce anxiety for 65% of women by offering clear, actionable insights.
When you have reliable data, you don’t have to rely on guesswork or internet searches to understand your health. Wearables provide reassurance by delivering objective health metrics.
If you struggle with health-related anxiety, choose a wearable that provides easy-to-read summaries rather than overwhelming amounts of raw data. A simple, well-organized dashboard can make a big difference in how you interpret and use the information.
wrapping it up
Wearables have become a game-changer in women’s health, offering personalized, real-time insights that empower users to take control of their well-being.
The rapid growth of this market reflects the increasing demand for devices that do more than just track fitness—they now monitor reproductive health, mental well-being, sleep quality, and chronic conditions with remarkable accuracy.
